Twitter is just mindless drivel. Noise. Chaos.
Or at least that’s what Debbie Downer over there would have you believe. OK, I’ll play along.
- No one cares where you are checking in on Foursquare.
- No one cares if you like Starbucks’ new coffee.
- No one cares if you like the Phillies and hate the Yankees.
All of this is just useless noise, right?
I’ll be straight with you, there’s a lot of noise on Twitter…but one man’s noise is another man’s opportunity.
(Or woman, to be clear I’m not being misogynistic I’m just playing on the “one man’s trash is another man’s treasure” saying)
Let’s take the example of someone checking in on Foursquare and posting that update to Twitter. It’s probably happened before. My goodness I know that example, it’s ME!
@EatMarathon but how bout his, I'll come in for lunch simply because I like that you met me half way by reaching out on Twitter. Kudos!— Jeff Gibbard 😎 (@jgibbard) July 9, 2010
Now sure, I work in Social Media so maybe I appreciate this sort of thing more than others. But think about the example I’m pointing out here.
Forget that I work in Social Media, because that’s not the point. From a marketing perspective doesn’t it make sense to listen for opportunities in your vicinity. It’s obvious for restaurants, it’s obvious for B2C service companies, but people are talking about anything and everything online these days and the trend is only going to continue and grow stronger. A lot of it sounds like noise…to some people.
The simple gesture of reaching out to someone nearby, talking about something, seemingly mindless, Marathon Grill got a regular for lunch; I may have never tried it otherwise. From that I met with the Director of Marketing for Marathon, we became acquaintances, I read her blog and I have a new found affinity for the company.
There’s a lot of noise out there but if your mindset is to reduce Twitter to mindless drivel and noise, then you are missing the big picture.