I currently offer several half-day and full-day training programs for groups of five people or more.
Training Program 1: Leadership
In this training, I cover the following topics from my forthcoming book The Lovable Leader:
- The Difference Between a Boss and a Leader
- Installing The Leadership Mindset
- The Responsibilities of Leadership
- Communications Mastery
- Purpose & Goals
- Strategy & Planning
- Motivation & Team Dynamics
- Conflict Resolution
- Leadership Self-Care
This training is for businesses who understand the importance of building a culture of accountability and ownership. This workshop guides teams toward building stronger bonds in order to more easily adapt to change and obstacles.
Training Program 2: Social Advertising
For organizations that are seeing uninspiring results from their social advertising campaigns, or for those who want to learn how to run successful ads from the start, I’ve put together a comprehensive social advertising training. This half-day training workshop covers everything you need to finally start seeing a profitable return on ad spend (ROAS). For the full-day training, I spend the second half working side-by-side with your team to set up and launch your next social advertising campaign
- Overview of Social Ads
- Understanding Benchmarks & Goals
- The Advertising Funnel
- Advanced Campaign Design
- Analytics and Optimization
- Advertising in Integrated Marketing
At the end of this training, your marketing team will be capable of creating, running, and optimizing social advertising campaigns to raise awareness, drive traffic, generate leads, and drive sales…all with a positive return on investment. The difference between success and failure on social media relies almost entirely on how well you master paid placement.
Training Program 3: Content Marketing
I take an integrated approach to content marketing. While some see content marketing as an SEO tactic, others see it as a means of deepening your engagement with your audience and altering their perception of your brand. I ask the question: why not have both? Content marketing is an art and a science and achieving success relies on having two variables more than anything: a plan, and patience.
In this training, we’ll go over the following:
- An Overview Of Content Marketing
- The Many Uses Of Content Marketing
- Content Production Best Practices, Tips, Tricks, And Hacks
- How To Build An Effective Content Marketing Strategy
- How To Build And Use A Content Calendar
- How To Use Content To Drive Traffic And Win People’s Hearts And Minds
At the end of this, your team will have a new appreciation for the many uses of content throughout the business as well as a tangible plan for using content to drive measurable business impact.
Does your team need training?
Fill out this form and I’ll get back to you as soon as I can.