There's a serious problem out there, and it may be getting worse. In all the excitement and hype … Read more about Have Goals: Stop Making Engagement Meaningless
Yesterday, I got an email from Klout. I was told that I had qualified for a perk because of my … Read more about Social Influence: what it means and what it doesn't mean
Ready for a short and sweet blog post with a helpful tip? Good. Here we go... Good Persuasive … Read more about How we use Hootsuite Analytics in the sales process
We're constantly assessing the impact our of various marketing channels. One thing has become … Read more about Here's why we decided to stop wasting our time on Facebook.
One of the biggest frustrations running a Social Business Agency, is the obsession with the wrong … Read more about Pay attention to the right numbers
Today's post is brought to you by the letter "C" for CONVERSION. Conversions are why we all have a … Read more about Start with the money and work backwards. A guide to understanding measurement & analytics.
One of the things I've noticed as I use Twitter, Facebook, Instagram and other social media sites, … Read more about You’ll succeed with Social Media, when you learn to let go.
I don't want to hear any of this "there's no ROI in Social Media" nonsense anymore. I … Read more about The Social Media ROI Discussion
These are three recurring conversations that I would love to never hear about again. Klout measures … Read more about 3 Conversations I want to go away forever
Today's post is a reaction to the following video. The F-18 is "just a mode of … Read more about Social Media: "It's just a channel"