I know I’ve been “going off” on Social Ads today but I’m very opinionated about the topic, so if you don’t care or don’t like it, feel free to come back later for a different post, but right now, I gotta get this out of my system. *** Here’s the premise of social advertising: I’m […]
People don't work for things anymore
We hear it all the time: “no one makes anything anymore in this country.” We have become a disturbingly lazy in our marketing. Buying the easy way out It seems to me that the most successful people put serious work into achieving their goals, but in my experience, there are no shortage of offers for […]
Food for Thought: It's not about YOU!
Here’s the biggest thing going on right now in social media: “everyone” is talking. Content marketing and self-promotion has gotten out of control and “no one” is listening. “No one” is responding to other people, commenting on THEIR content or doing anything to create the basis of a relationship. We’re all putting stuff out there […]
Why you aren't making money from Pinterest.
Pinterest is the hottest topic in social media discussions these days. Much like the last “next big thing,” these conversations focus on the site itself; how much traffic it is getting, how much time on site it is drawing and how much traffic it will bring you. Focusing on these metrics gets everyone in a […]
Social Media: "It's just a channel"
Today’s post is a reaction to the following video. The F-18 is “just a mode of transportation” The phrase “is just a…” bothers me when used to talk Social Media as a concept. It’s like saying “Ferran Adrià is is just a cook,” “the iPhone is just a phone,” “the Kindle is just a book” […]
Lying in the 21st Century – Don't betray your customer's trust
Remember the good ole days…? The good ole days where you could say something knowingly false because, quite frankly, “who can prove I really said that?” Those good ole days where politicians and public figures could just say whatever they want to whichever crowd they were speaking to, never once worrying that they would be discovered […]