More often than not, when people talk about a community manager, they’re mostly talking about somebody who just puts crap on Facebook and Twitter. Every once in a rare while, we have someone who does the job so well that reminds us that community managers can be so much more than some order taking college kid […]

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We’re constantly assessing the impact our of various marketing channels. One thing has become painfully clear…Facebook is not worth the time and effort. Today I’m going to tell you why we decided to stop wasting time on Facebook. Profile vs Page To start, I have to be clear that my Facebook profile is great.  Though […]

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Social Media Buzzword Bingo: Activate

  • Jeff Gibbard
  • 4 min read

In Social Media buzzword bingo, “Activate” is worth double. While the word populates hundreds, if not thousands of social media strategies, very few businesses have the slightest idea how to do it. Today I’m going to tell you what activation means. The Root Over time, many words lose their meaning, so let’s go back to […]

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The social media landscape is still in its infancy.  Many people overlook this.  We use these tools so frequently that’s it’s easy to forget that a mere 10 years ago, the world was very different.  Sure, we saw the rumblings of an early web 2.0…but what do you even call what we have today? As […]

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People don't work for things anymore

  • Jeff Gibbard
  • 2 min read

We hear it all the time: “no one makes anything anymore in this country.” We have become a disturbingly lazy in our marketing. Buying the easy way out It seems to me that the most successful people put serious work into achieving their goals, but in my experience, there are no shortage of offers for […]

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Social Media: "It's just a channel"

  • Jeff Gibbard
  • 3 min read

Today’s post is a reaction to the following video. The F-18 is “just a mode of transportation” The phrase “is just a…” bothers me when used to talk Social Media as a concept.  It’s like saying “Ferran Adrià is is just a cook,” “the iPhone is just a phone,” “the Kindle is just a book” […]

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Here’s something cool about business, whether you are in a B2B or a B2C environment your sales funnel looks almost the same. You have varying degrees of relationships with people.  Some are “warm leads,” some are “cold leads,” and some are just part of the rest of the world that you have no contact with and who […]

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Truth is, some companies aren’t going to ever become a Social Business and may never succeed in Social Media.  Quite frankly, maybe some companies just don’t belong on Social Media.  Here’s why? They’re not going to succeed because they don’t “get it” That’s the BIGGEST reason. Not only DON’T they “get it,”they think they DO […]

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I had such a good time at the NYC 140 conference.  Most of you reading this didn’t get the chance to come out to this amazing event.  In fact, if it weren’t for a real-time contest by the event organizer and host Jeff Pulver (@jeffpulver) I never would’ve been able to be at this event […]

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Today, I want to reflect on my own experiences working in Social Media and how the work I’ve been doing has led me to where I am now; working with great clients and exploring some extraordinary opportunities. Reflecting I talk a lot about issues in Social Media.  I blog everyday, usually.  I work really hard […]

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