Recently, it came out that Facebook plans to decrease the organic reach of Facebook pages in an effort to boost ad revenue. They say it’s to improve the experience in the newsfeed, but let’s not kid ourselves, this is about ad revenue. Even though a brand may have spent hundreds or thousands of dollars to acquire […]
*Author’s note: I promise this isn’t just another post about things I don’t like about Facebook. I think context is a fascinating discussion and I would love it if you read this entire post and provided your thoughts. Sometime in 2010, Facebook introduced the open graph protocol which enabled the construction of new buttons comparable […]
There are hundreds of posts about how to optimize your Facebook privacy settings. Every single day there are stories about people sharing something they didn’t intend to. This post is going to provide the absolute BEST possible advice about how to ensure that you maintain your privacy on Facebook.
First it was the newsfeed. (which Twitter pioneered) Then it was the push towards being more open and public. (like Twitter) Then it was a subscribe button, which then changed to a follow button (like Twitter) Then it was lists. (like Twitter…and Google+) Then it was interest lists (to mimic the interest graph, that Twitter […]
We’re constantly assessing the impact our of various marketing channels. One thing has become painfully clear…Facebook is not worth the time and effort. Today I’m going to tell you why we decided to stop wasting time on Facebook. Profile vs Page To start, I have to be clear that my Facebook profile is great. Though […]
You have been hearing it for a while now… “You gotta be on Facebook, there’s 500 million people on there.” “Facebook has over 800 million people, it can’t be ignored.” “Every business should be on Facebook, there’s over a billion people there. If it were a country…” Nonsense. It doesn’t matter that there are […]