My 3 Words For 2022

If you’re not familiar with My Three Words yet, please read this page for more context.

As I’ve done every year since 2013, here are my three words for the year.


I wrote a book…and I’m really proud of it.

It is being released on January 25th, 2022. I am now officially an author.

I chose the word Author because after all the time and energy it took to write this book I damn well better honor that work by promoting it. I have a tendency to work really hard on something and then as soon as it is done, moving onto the next project.

Not this time!

Every single day of 2022, I will remind myself that I am an Author.

I also see Author as a reminder that I am the one who is writing my story through my actions. I like the empowering feeling that being the author of my story gives me.

P.S. You can pre-order The Lovable Leader now on Barnes & Noble and Target. Amazon coming soon.


I take on too much. I pursue too many ideas. I’m overly optimistic about my capacity.

As a result, my attention is often fragmented and scattered.

There are only so many hours in a day, and so many days in a week. This year, I plan to live according to that reality.

I’m going to actively focus on reducing how much I work on. This means killing off the lower priority projects that stop me from completing the most important work I could be doing.

By reducing the number of things I’m trying to accomplish, I give myself the opportunity for depth instead of breadth.


With 1 day for planning and content, and 3 days for clients, there’s not a lot of time for me to spend on setup or maintenance tasks, I don’t have the bandwidth for things that take too much time, and I have little chance of scaling beyond trading time for money. I’ve been building multiple streams of revenue, but nearly everything is only partially built.

This is why I need help and it’s why I’ve hired help.

I’ve never been good at delegating but this year I’m going to get a hell of a lot better.

So, this is what I’m focusing on this year.

If you’re reading this, I hope that you hold me accountable.

What are YOUR three words?

If you’ve never done this before, there’s no better time to start. Pick your three words and write up something to post on your blog or on Medium. Share it on social media and add the hashtag #my3words so other people can find it.

Feeling shy? Don’t want to publish your own post to share with the world? Just post your three words in the comments of this post.

Thanks as always to Chris Brogan for the inspiration to do this every year.

Becoming Superhuman
Becoming Superhuman
My 3 Words For 2022



What do you think?

What did I miss? What did I get wrong? Help build this idea with me by leaving a comment below.

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