Why do we focus so much on the big stories, the big brands, the big campaigns?
Why do we put so much weight into grande gestures, massive followings, the huge successes?
We do all of this, yet it is often the littlest things that we remember.
What are three of the most powerful words someone can say? “I love you.” You never forget the first time someone says it to you. It’s a moment between two people, not hundreds, thousands or millions. Yet it’s so significant.
Here are three more: “I trust you.” It’s only three words, yet it carries so much weight. If you build an enormous company, but you are not trusted, is it a success? I guess it depends on the definition of success.
And here are two powerful words: “Thank you.” Not the vapid, meaningless “thank you” but the authentic and gracious one.
It takes a lot of little things to hear any of these phrases. Love, trust and thanks are not built on grande gestures and big events so much as on the little gestures and the tiny details.
In a busy, noisy and crowded world, where so many focus on big, HUGE things, the most meaningful connections are based on the littlest of things, and only a small number of words.
Where is your focus?