Today, I’m going to give a brief “how-to”/education on building a strategic communication and marketing plan for a membership organization and nonprofits. Since I can’t possibly cover every single scenario in a single post, I’m going to address the parts of the plan that are typically the most important for membership organizations and non-profits. But […]

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Did you know that half of all podcasts have less than 14 episodes? Why do you think that is? I have a hypothesis. I suspect at least half of the podcasts spring into existance like this: Person gets excited and has a “brilliant” idea for a new show. This typically sounds like “it will be […]

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For your reading pleasure today, I’ve assembled a mixtape of classic cuts from my blog (2013 – 2020). You can check out these tracks in any order you like. See the brief description of each track beneath the title. Do you even have a head? (2019) Have you ever wondered why you can coach others […]

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Stop Doing That!

  • Jeff Gibbard
  • 2 min read

Today’s is a short post. Just a quick note for the marketers in my audience. There are two strategies that you can effectively delete from your playbook with absolutely no negative ramifications. These are two of the more manipulative and borderline unethical marketing strategies that are still common practices. Only keep reading if you’re attractive… […]

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Pay a little more, or get a little less

  • Jeff Gibbard
  • 4 min read

I can’t remember where I first heard this expression, but I’ve been using it ever since, and I love it. Typically, I use this phrase when a client is pushing back on me—or somebody that I’m coaching—about expanding the scope of work at the same price, or keeping the same scope of work at a […]

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How to Write a Book

  • Jeff Gibbard
  • 8 min read

Writing a book was by far one of the most challenging projects I’ve ever taken on and it is among the most satisfying accomplishments of my life. It took several years and required me to develop a whole new level of focus and discipline. I’ve encountered a number of people who have told me about […]

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Padding vs Adding

  • Jeff Gibbard
  • 7 min read

I hope that the person reading this right now is starting a BRAND NEW business because this lesson is going to rock your world, and possibly save your relationship and sanity. I started working for myself seriously in 2011 after leaving (getting fired) from a full time job at a PR agency. Since then, I’ve […]

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How to Overcome Writer’s Block

  • Jeff Gibbard
  • 5 min read

Do you ever get writer’s block? The question came through from one of my favorite human beings that I’ve had the honor to coach. I responded. An hour later, it occurred to me that when one person asks a question, there are likely others who have the same question but didn’t ask for one reason […]

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Understanding Brand: 3 Perspectives

  • Jeff Gibbard
  • 6 min read

When it comes down to it, your Brand can be looked at from three different perspectives. How closely those three perspectives align with one another is what defines your Brand. Even though, I’m going to be talking about this through the lens of an organization, this exact same principle can be applied to people, including […]

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Slow Down to Move Fast

  • Jeff Gibbard
  • 4 min read

I love speed. I think quickly. I talk fast. I thrive on momentum. I hate waiting in lines. Sitting in traffic is torture to me. I abhor anything that wastes my time. I love when my client’s projects move fast. Fast is good, right? Slow down, let’s think this through. The Two Ways To Move […]

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