I’ve been working as a strategist for more than 14 years now. I’ve been blogging for most of that time. I LOVE being a strategist and truthfully, it’s one of the easiest things I do. I have a natural talent for seeing patterns in systems, piecing together creative ideas with problems to be solved, and […]

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Mise en place

  • Jeff Gibbard
  • 8 min read

There was a period in my life where I thought I was destined to be a chef. While that didn’t work out, there are a number of lessons I learned from that period of my life that I carry with me to this day. If you want to unlock your potential and be a leader […]

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Most of the companies that I’ve ever worked with, want to be a runaway success. They want marketing plans that result in uncontrolled virality. They want to be seen, adored, and showered with sweet cash. They want the hockey stick and to be the next big case study. Everyone wants to be above average, but […]

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My Annual Planning Process

  • Jeff Gibbard
  • 9 min read

I love the beginning and end of the year more than any other time. As a strategy-obsessed and goal-oriented person with countless projects, ideas, and ambitions, only January and December present an opportunity where I feel that I can truly breath, think, reflect, and plan. For me, the rest of the year is for executing […]

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Brand and The Search For Meaning

  • Jeff Gibbard
  • 7 min read

I’ve been doing Brand work off and on, in some capacity, for about a decade. Most of the time I didn’t think of it or call it Brand work. In retrospect, it’s obvious to me now that it was. Brand, for too long, has been placed inside of the marketing department and, over time, has […]

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How To Leverage The Inversion Method

  • Jeff Gibbard
  • 5 min read

According to relationship researcher John Gottman, the magic ratio is 5:1. That is, the healthiest relationships generally have 5x or more positive interactions for every one negative interaction. Other studies have shown that human beings have a greater ability to recall negative or painful memories than positive ones. As I covered in The Attrition Equation, […]

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Matters of Principle

  • Jeff Gibbard
  • 4 min read

Over this past weekend, I went to an amazing bookstore in Georgetown. I managed to walk out having only purchased three books at Bridge Street books…though I had my eyes on many more. One of the books that I bought was called The Laws of Simplicity by John Maeda. It was a short 100-page book […]

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How To Set Your Prices | A Deep Dive

  • Jeff Gibbard
  • 10 min read

Today, we’re going to talk about pricing. If you’re a longtime reader of my blog, you know that I don’t write fluff pieces. This is an in-depth look at pricing so, buckle up. Most people that I coach and most businesses that I consult have a very narrow understanding of pricing. They often seem trapped […]

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The Magician’s Secret

  • Jeff Gibbard
  • 5 min read

As a kid, I was really into magic. What inspired me to get into magic was the idea that, at some point, I could learn real sorcery. I’m talking wizardry, black magic, casting spells, etc. I started by learning a few card tricks. I worked on my sleight of hand. I even had one of […]

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Generating leads isn’t always easy, especially in competitive industries. Even with the abundance of advertising opportunities available to today’s marketer, some audience targeting options are missing, leaving companies scrambling to muster up new prospects. So, what would you do in this situation? You’d turn back the hands of time and a start cold outreach campaign. […]

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