I love the beginning and end of the year more than any other time. As a strategy-obsessed and goal-oriented person with countless projects, ideas, and ambitions, only January and December present an opportunity where I feel that I can truly breath, think, reflect, and plan. For me, the rest of the year is for executing […]
Brand and The Search For Meaning
I’ve been doing Brand work off and on, in some capacity, for about a decade. Most of the time I didn’t think of it or call it Brand work. In retrospect, it’s obvious to me now that it was. Brand, for too long, has been placed inside of the marketing department and, over time, has […]
How To Leverage The Inversion Method
According to relationship researcher John Gottman, the magic ratio is 5:1. That is, the healthiest relationships generally have 5x or more positive interactions for every one negative interaction. Other studies have shown that human beings have a greater ability to recall negative or painful memories than positive ones. As I covered in The Attrition Equation, […]
Matters of Principle
Over this past weekend, I went to an amazing bookstore in Georgetown. I managed to walk out having only purchased three books at Bridge Street books…though I had my eyes on many more. One of the books that I bought was called The Laws of Simplicity by John Maeda. It was a short 100-page book […]
How To Set Your Prices | A Deep Dive
Today, we’re going to talk about pricing. If you’re a longtime reader of my blog, you know that I don’t write fluff pieces. This is an in-depth look at pricing so, buckle up. Most people that I coach and most businesses that I consult have a very narrow understanding of pricing. They often seem trapped […]
The Podcast Monetization Strategy You Didn’t Think About
Did you know that half of all podcasts have less than 14 episodes? Why do you think that is? I have a hypothesis. I suspect at least half of the podcasts spring into existance like this: Person gets excited and has a “brilliant” idea for a new show. This typically sounds like “it will be […]