I’ve been working as a strategist for more than 14 years now. I’ve been blogging for most of that time. I LOVE being a strategist and truthfully, it’s one of the easiest things I do. I have a natural talent for seeing patterns in systems, piecing together creative ideas with problems to be solved, and […]
Most of the companies that I’ve ever worked with, want to be a runaway success. They want marketing plans that result in uncontrolled virality. They want to be seen, adored, and showered with sweet cash. They want the hockey stick and to be the next big case study. Everyone wants to be above average, but […]
I love the beginning and end of the year more than any other time. As a strategy-obsessed and goal-oriented person with countless projects, ideas, and ambitions, only January and December present an opportunity where I feel that I can truly breath, think, reflect, and plan. For me, the rest of the year is for executing […]
According to relationship researcher John Gottman, the magic ratio is 5:1. That is, the healthiest relationships generally have 5x or more positive interactions for every one negative interaction. Other studies have shown that human beings have a greater ability to recall negative or painful memories than positive ones. As I covered in The Attrition Equation, […]
Today, we’re going to talk about pricing. If you’re a longtime reader of my blog, you know that I don’t write fluff pieces. This is an in-depth look at pricing so, buckle up. Most people that I coach and most businesses that I consult have a very narrow understanding of pricing. They often seem trapped […]
Generating leads isn’t always easy, especially in competitive industries. Even with the abundance of advertising opportunities available to today’s marketer, some audience targeting options are missing, leaving companies scrambling to muster up new prospects. So, what would you do in this situation? You’d turn back the hands of time and a start cold outreach campaign. […]