Over this past weekend, I went to an amazing bookstore in Georgetown. I managed to walk out having only purchased three books at Bridge Street books…though I had my eyes on many more. One of the books that I bought was called The Laws of Simplicity by John Maeda. It was a short 100-page book […]
How To Set Your Prices | A Deep Dive
Today, we’re going to talk about pricing. If you’re a longtime reader of my blog, you know that I don’t write fluff pieces. This is an in-depth look at pricing so, buckle up. Most people that I coach and most businesses that I consult have a very narrow understanding of pricing. They often seem trapped […]
The Podcast Monetization Strategy You Didn’t Think About
Did you know that half of all podcasts have less than 14 episodes? Why do you think that is? I have a hypothesis. I suspect at least half of the podcasts spring into existance like this: Person gets excited and has a “brilliant” idea for a new show. This typically sounds like “it will be […]
Understanding Brand: 3 Perspectives
When it comes down to it, your Brand can be looked at from three different perspectives. How closely those three perspectives align with one another is what defines your Brand. Even though, I’m going to be talking about this through the lens of an organization, this exact same principle can be applied to people, including […]
Slow Down to Move Fast
I love speed. I think quickly. I talk fast. I thrive on momentum. I hate waiting in lines. Sitting in traffic is torture to me. I abhor anything that wastes my time. I love when my client’s projects move fast. Fast is good, right? Slow down, let’s think this through. The Two Ways To Move […]
Getting to know The Funnel
Today, I’m going to break down the concepts of a marketing funnel and the buyer journey. My primary reason for doing this is that I often find myself explaining this concept, and being able to send a blog post will save me a lot of breath and time. Everything that your company does, and I […]