Generating leads isn’t always easy, especially in competitive industries. Even with the abundance of advertising opportunities available to today’s marketer, some audience targeting options are missing, leaving companies scrambling to muster up new prospects. So, what would you do in this situation? You’d turn back the hands of time and a start cold outreach campaign. […]
Whether we’re talking about successful self-employment or wage labor, the difference between healthy work and unhealthy work, is often whether you are undersold, sold-out, or oversold. Undersold Being undersold is stressful. As an employee, you feel underutilized, you fear being seen as dispensable. If you’re self employed, you’re worried about covering your bills, or paying […]
I hope that the person reading this right now is starting a BRAND NEW business because this lesson is going to rock your world, and possibly save your relationship and sanity. I started working for myself seriously in 2011 after leaving (getting fired) from a full time job at a PR agency. Since then, I’ve […]
When it comes down to it, your Brand can be looked at from three different perspectives. How closely those three perspectives align with one another is what defines your Brand. Even though, I’m going to be talking about this through the lens of an organization, this exact same principle can be applied to people, including […]
I get a Linkedin message notification. I check the message. It’s a sales offer. Why? Apparently, I’d “suddenly crossed their mind.” 🙄 You may think you’ve heard this story before, but some of the details are different and there’s a different ending. You see, the sales offer is from someone that I’ve at least spoken […]
Imagine for a moment… that you want to hire a social media marketing agency, a search marketing agency, or a web development firm. Your goal (presumably) is to find the best agency…right? So, naturally, your starting point should be to create a lengthy and painstaking process to see how well potential candidates can follow your orders. We’ll […]
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