97 Tricks

  • Jeff Gibbard
  • 4 min read

I have a new online course coming out soon called Hyperfocus that is a complete productivity system for people with ADHD, and I have a question for you. Should I price it at $497 or $499? On second thought, don’t answer that, I have another question… I’m only planning on offering 3 licenses in the […]

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Mise en place

  • Jeff Gibbard
  • 8 min read

There was a period in my life where I thought I was destined to be a chef. While that didn’t work out, there are a number of lessons I learned from that period of my life that I carry with me to this day. If you want to unlock your potential and be a leader […]

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Sales is a Leadership Opportunity

  • Jeff Gibbard
  • 7 min read

How do you feel about sales? Do you enjoy the initial qualifying meeting? Do you relish the close? Does every part of it make you want to run and hide? How we feel about sales is a product of our experiences on both sides of the sales equation: as the salesperson and as the prospect. […]

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Worth the wait

  • Jeff Gibbard
  • 4 min read

Think back to when you were a kid. I grew up celebrating both Christmas and Hanukkah. I remember that the time from December 1 to the morning of December 25th, felt like an eternity. Now, I’m consistently surprised when my birthday is a week away. Age is one factor in this equation, but there’s something […]

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How To Go Up-Market

  • Jeff Gibbard
  • 6 min read

For today’s post, I want to talk about the widgets you make. “Widget” is our stand-in for products and services. If you sold your widgets for $1 each, you would need to sell 1,000 widgets to make $1,000. At $10 each, you’d need to sell 100 widgets to make $1,000. At $100, you’d only need […]

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The Last Competitive Advantage

  • Jeff Gibbard
  • 6 min read

What gives you a competitive advantage? You might think it’s quality…and maybe it is. But, it probably isn’t. Quality is subjective, and once quality has exceeded acceptable levels, other factors come into play, such as a price. You might think it’s speed…and maybe it is. But it probably isn’t. In a world where Amazon can […]

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How To Set Your Prices | A Deep Dive

  • Jeff Gibbard
  • 10 min read

Today, we’re going to talk about pricing. If you’re a longtime reader of my blog, you know that I don’t write fluff pieces. This is an in-depth look at pricing so, buckle up. Most people that I coach and most businesses that I consult have a very narrow understanding of pricing. They often seem trapped […]

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Generating leads isn’t always easy, especially in competitive industries. Even with the abundance of advertising opportunities available to today’s marketer, some audience targeting options are missing, leaving companies scrambling to muster up new prospects. So, what would you do in this situation? You’d turn back the hands of time and a start cold outreach campaign. […]

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Did you know that half of all podcasts have less than 14 episodes? Why do you think that is? I have a hypothesis. I suspect at least half of the podcasts spring into existance like this: Person gets excited and has a “brilliant” idea for a new show. This typically sounds like “it will be […]

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The Creative Costs of Goods Sold

  • Jeff Gibbard
  • 3 min read

Whether we’re talking about successful self-employment or wage labor, the difference between healthy work and unhealthy work, is often whether you are undersold, sold-out, or oversold. Undersold Being undersold is stressful. As an employee, you feel underutilized, you fear being seen as dispensable. If you’re self employed, you’re worried about covering your bills, or paying […]

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