Did you know that half of all podcasts have less than 14 episodes? Why do you think that is? I have a hypothesis. I suspect at least half of the podcasts spring into existance like this: Person gets excited and has a “brilliant” idea for a new show. This typically sounds like “it will be […]

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Memorable

  • Jeff Gibbard
  • 6 min read

What is the secret to being memorable? I think I’ve cracked the code. I live in Philadelphia. Due to the pandemic, indoor dining has been closed for many months leaving outdoor dining as our only option. One day, back in January, it was unseasonably warm and we decided to go out to eat. We chose […]

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Stop Doing That!

  • Jeff Gibbard
  • 2 min read

Today’s is a short post. Just a quick note for the marketers in my audience. There are two strategies that you can effectively delete from your playbook with absolutely no negative ramifications. These are two of the more manipulative and borderline unethical marketing strategies that are still common practices. Only keep reading if you’re attractive… […]

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Branding is not copyrighting. However, communicating your Brand is much easier if you’re a good copywriter. Your Brand is your North Star, and it is also your architecture. Therefore, it is both the purpose and the process. It is always substance over style. Copywriting is one tool for expressing the Brand. However, the Brand must […]

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How To Be A Great Podcast Guest

  • Jeff Gibbard
  • 5 min read

Some of you reading this have never been a guest on a podcast, others may have been a guest and felt less than spectacular. This post is for you. If you already feel like you’re a great guest, you can skip this post and I’ll see you back here on Monday. I hosted my first […]

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This post is for freelancers, agencies, and marketers. It would also be helpful of those who hire freelancers, agencies, and marketers read this as well. Enjoy. Back in 2010, I wrote a post on this blog called: “If you build it, they will come.” The basic premise was that companies that invest the time and […]

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Understanding Brand: 3 Perspectives

  • Jeff Gibbard
  • 6 min read

When it comes down to it, your Brand can be looked at from three different perspectives. How closely those three perspectives align with one another is what defines your Brand. Even though, I’m going to be talking about this through the lens of an organization, this exact same principle can be applied to people, including […]

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Getting to know The Funnel

  • Jeff Gibbard
  • 6 min read

Today, I’m going to break down the concepts of a marketing funnel and the buyer journey. My primary reason for doing this is that I often find myself explaining this concept, and being able to send a blog post will save me a lot of breath and time. Everything that your company does, and I […]

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Any of you that know me, have had a conversation about marketing with me, or read my 15,000 word post on social media strategy, should be well aware that I know how to do some pretty complex stuff as it relates to marketing. I can tell you about what works, and what doesn’t. I can […]

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Noticed

  • Jeff Gibbard
  • 2 min read

I’ve been advising businesses for more than a decade at this point. Many of these businesses venture out onto the web and begin creating and promoting content for the first time. One of the early challenges that these businesses will encounter is the difficulty of getting people (their intended audience) to pay attention. It can […]

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