Did you know that half of all podcasts have less than 14 episodes? Why do you think that is? I have a hypothesis. I suspect at least half of the podcasts spring into existance like this: Person gets excited and has a “brilliant” idea for a new show. This typically sounds like “it will be […]
Stop Doing That!
Today’s is a short post. Just a quick note for the marketers in my audience. There are two strategies that you can effectively delete from your playbook with absolutely no negative ramifications. These are two of the more manipulative and borderline unethical marketing strategies that are still common practices. Only keep reading if you’re attractive… […]
What’s the difference between Branding & Copywriting?
Branding is not copyrighting. However, communicating your Brand is much easier if you’re a good copywriter. Your Brand is your North Star, and it is also your architecture. Therefore, it is both the purpose and the process. It is always substance over style. Copywriting is one tool for expressing the Brand. However, the Brand must […]
How To Be A Great Podcast Guest
Some of you reading this have never been a guest on a podcast, others may have been a guest and felt less than spectacular. This post is for you. If you already feel like you’re a great guest, you can skip this post and I’ll see you back here on Monday. I hosted my first […]
Entitlement Reform and The Misalignment Crisis
This post is for freelancers, agencies, and marketers. It would also be helpful of those who hire freelancers, agencies, and marketers read this as well. Enjoy. Back in 2010, I wrote a post on this blog called: “If you build it, they will come.” The basic premise was that companies that invest the time and […]
Understanding Brand: 3 Perspectives
When it comes down to it, your Brand can be looked at from three different perspectives. How closely those three perspectives align with one another is what defines your Brand. Even though, I’m going to be talking about this through the lens of an organization, this exact same principle can be applied to people, including […]