Product vs Packaging

  • Jeff Gibbard
  • 2 min read

Better doesn’t always win. Companies don’t always buy the best options, sometimes they buy the cheaper one. The people with the most expertise don’t always achieve the most attention and financial success, sometimes it’s the one who markets themselves better, or are more charismatic on camera, or who know how to play the media and […]

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Marketing Overnight

  • Jeff Gibbard
  • 5 min read

I’ve been working with businesses on Marketing and Brand strategy for more than a decade. I can’t even count the number of times a plan fell apart shortly after launch because results didn’t immediately come pouring in. I can’t even count the number of times a plan never even got off the ground because I […]

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What the Algorithm Demands

  • Jeff Gibbard
  • 7 min read

I love to write. Some people like to take photos. Some, make videos. Unfortunately, it doesn’t much matter what you like or what you want. What matters, is the algorithm. The Pattern Instagram used to want albums/slideshows. Then, after copying Vine, they wanted videos. Then, after copying Snapchat, they wanted stories. Now, after copying TikTok, […]

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97 Tricks

  • Jeff Gibbard
  • 4 min read

I have a new online course coming out soon called Hyperfocus that is a complete productivity system for people with ADHD, and I have a question for you. Should I price it at $497 or $499? On second thought, don’t answer that, I have another question… I’m only planning on offering 3 licenses in the […]

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Mise en place

  • Jeff Gibbard
  • 8 min read

There was a period in my life where I thought I was destined to be a chef. While that didn’t work out, there are a number of lessons I learned from that period of my life that I carry with me to this day. If you want to unlock your potential and be a leader […]

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Just Do…Something

  • Jeff Gibbard
  • 6 min read

As a business owner, entrepreneur, or even someone responsible for your company’s marketing, it’s your job to make some noise. It’s your job to let people know you exist and explain what you do, why they should want it, and how they can get it. And yet, after 15 years in the business of helping […]

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We need to talk about the tension between customers and businesses because we’re at the breaking point. People need stuff. Luckily, businesses provide stuff. Businesses need to sell stuff. Luckily, people buy stuff. So, why is the whole thing generally so awful? The problem is that neither side trusts the other anymore. In truth, there […]

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Most of the companies that I’ve ever worked with, want to be a runaway success. They want marketing plans that result in uncontrolled virality. They want to be seen, adored, and showered with sweet cash. They want the hockey stick and to be the next big case study. Everyone wants to be above average, but […]

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It’s been a little while since I’ve talked about Social Media, yet it’s still something I get asked about regularly. So, today,as a special treat, I’m going to provide the blueprint for Brands looking for Social Media Marketing success. Most importantly, I’m going to share the five secret components that successful Brands leverage when using […]

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I want to share a different type of content strategy post with you today. There are plenty of posts out there teaching you how content strategy works, or how to set a killer content strategy for the entire year in just 1 day, or exploring content cadence and volume. Today, I want to show you […]

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