Most of the companies that I’ve ever worked with, want to be a runaway success. They want marketing plans that result in uncontrolled virality. They want to be seen, adored, and showered with sweet cash. They want the hockey stick and to be the next big case study. Everyone wants to be above average, but […]
The Five Secrets of Brands that Succeed on Social Media
It’s been a little while since I’ve talked about Social Media, yet it’s still something I get asked about regularly. So, today,as a special treat, I’m going to provide the blueprint for Brands looking for Social Media Marketing success. Most importantly, I’m going to share the five secret components that successful Brands leverage when using […]
How I Create a Purpose-Driven Content Strategy
I want to share a different type of content strategy post with you today. There are plenty of posts out there teaching you how content strategy works, or how to set a killer content strategy for the entire year in just 1 day, or exploring content cadence and volume. Today, I want to show you […]
How To Leverage The Inversion Method
According to relationship researcher John Gottman, the magic ratio is 5:1. That is, the healthiest relationships generally have 5x or more positive interactions for every one negative interaction. Other studies have shown that human beings have a greater ability to recall negative or painful memories than positive ones. As I covered in The Attrition Equation, […]
Worth the wait
Think back to when you were a kid. I grew up celebrating both Christmas and Hanukkah. I remember that the time from December 1 to the morning of December 25th, felt like an eternity. Now, I’m consistently surprised when my birthday is a week away. Age is one factor in this equation, but there’s something […]
How To Write The Perfect Bio
Are you trying to rewrite your website bio or LinkedIn summary, and finding yourself getting stuck? Today, I’m going to give you the cheat codes for writing a better bio. Starting with the Basics The first cheat code for your bio is a simple framework that covers the most important elements. I’ve used this same […]