We’re going super tactical today. If you’ve got a business-oriented group on Facebook or Linkedin, or a business page that could use a little attention, I’ve got a treat for you. I’m going to offer you 3 strategic approaches to generating engagement, and a list of 20 copy-paste posts you can use — no email […]
Deliberately imposed constraint: Write a post in 10 minutes or less If you haven’t read The Six Thinking Hats by Dr. Edward de Bono, I strongly suggest giving it a read. In case you haven’t, here’s the quick run down. You have 6 metaphorical hats that you encourage everyone in a meeting to metaphorically put […]
Better doesn’t always win. Companies don’t always buy the best options, sometimes they buy the cheaper one. The people with the most expertise don’t always achieve the most attention and financial success, sometimes it’s the one who markets themselves better, or are more charismatic on camera, or who know how to play the media and […]
I’ve been working with businesses on Marketing and Brand strategy for more than a decade. I can’t even count the number of times a plan fell apart shortly after launch because results didn’t immediately come pouring in. I can’t even count the number of times a plan never even got off the ground because I […]
I love to write. Some people like to take photos. Some, make videos. Unfortunately, it doesn’t much matter what you like or what you want. What matters, is the algorithm. The Pattern Instagram used to want albums/slideshows. Then, after copying Vine, they wanted videos. Then, after copying Snapchat, they wanted stories. Now, after copying TikTok, […]
I have a new online course coming out soon called Hyperfocus that is a complete productivity system for people with ADHD, and I have a question for you. Should I price it at $497 or $499? On second thought, don’t answer that, I have another question… I’m only planning on offering 3 licenses in the […]
We need to talk about the tension between customers and businesses because we’re at the breaking point. People need stuff. Luckily, businesses provide stuff. Businesses need to sell stuff. Luckily, people buy stuff. So, why is the whole thing generally so awful? The problem is that neither side trusts the other anymore. In truth, there […]
Most of the companies that I’ve ever worked with, want to be a runaway success. They want marketing plans that result in uncontrolled virality. They want to be seen, adored, and showered with sweet cash. They want the hockey stick and to be the next big case study. Everyone wants to be above average, but […]
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