I want to share a different type of content strategy post with you today. There are plenty of posts out there teaching you how content strategy works, or how to set a killer content strategy for the entire year in just 1 day, or exploring content cadence and volume. Today, I want to show you […]
How To Leverage The Inversion Method
According to relationship researcher John Gottman, the magic ratio is 5:1. That is, the healthiest relationships generally have 5x or more positive interactions for every one negative interaction. Other studies have shown that human beings have a greater ability to recall negative or painful memories than positive ones. As I covered in The Attrition Equation, […]
Worth the wait
Think back to when you were a kid. I grew up celebrating both Christmas and Hanukkah. I remember that the time from December 1 to the morning of December 25th, felt like an eternity. Now, I’m consistently surprised when my birthday is a week away. Age is one factor in this equation, but there’s something […]
How To Write The Perfect Bio
Are you trying to rewrite your website bio or LinkedIn summary, and finding yourself getting stuck? Today, I’m going to give you the cheat codes for writing a better bio. Starting with the Basics The first cheat code for your bio is a simple framework that covers the most important elements. I’ve used this same […]
How much does content cost?
When it comes to content creation, businesses need to be able to budget for copywriting, videography, design, photography, social media, etc. Businesses like flat, easy pricing that they can plan around. So, what is the problem? Too many organizations tend to think about hiring videographers, copywriters, or designers like they are buying a pair of […]
Owned -vs- Loaned
It’s ironic because in 2010, I worked in Public Relations. One day, as I was returning from my lunch break, there were some reporters outside of my office building. As I was walking in, they caught my attention to ask if I’d be willing to answer a few questions about some current events. I agreed. […]