As a business owner, entrepreneur, or even someone responsible for your company’s marketing, it’s your job to make some noise. It’s your job to let people know you exist and explain what you do, why they should want it, and how they can get it. And yet, after 15 years in the business of helping […]
“I’d like to speak to the manager”
We need to talk about the tension between customers and businesses because we’re at the breaking point. People need stuff. Luckily, businesses provide stuff. Businesses need to sell stuff. Luckily, people buy stuff. So, why is the whole thing generally so awful? The problem is that neither side trusts the other anymore. In truth, there […]
Marketing: What’s currently working & how to prepare for success
Most of the companies that I’ve ever worked with, want to be a runaway success. They want marketing plans that result in uncontrolled virality. They want to be seen, adored, and showered with sweet cash. They want the hockey stick and to be the next big case study. Everyone wants to be above average, but […]
The Five Secrets of Brands that Succeed on Social Media
It’s been a little while since I’ve talked about Social Media, yet it’s still something I get asked about regularly. So, today,as a special treat, I’m going to provide the blueprint for Brands looking for Social Media Marketing success. Most importantly, I’m going to share the five secret components that successful Brands leverage when using […]
How I Create a Purpose-Driven Content Strategy
I want to share a different type of content strategy post with you today. There are plenty of posts out there teaching you how content strategy works, or how to set a killer content strategy for the entire year in just 1 day, or exploring content cadence and volume. Today, I want to show you […]
How To Leverage The Inversion Method
According to relationship researcher John Gottman, the magic ratio is 5:1. That is, the healthiest relationships generally have 5x or more positive interactions for every one negative interaction. Other studies have shown that human beings have a greater ability to recall negative or painful memories than positive ones. As I covered in The Attrition Equation, […]