Are you trying to rewrite your website bio or LinkedIn summary, and finding yourself getting stuck? Today, I’m going to give you the cheat codes for writing a better bio. Starting with the Basics The first cheat code for your bio is a simple framework that covers the most important elements. I’ve used this same […]
How much does content cost?
When it comes to content creation, businesses need to be able to budget for copywriting, videography, design, photography, social media, etc. Businesses like flat, easy pricing that they can plan around. So, what is the problem? Too many organizations tend to think about hiring videographers, copywriters, or designers like they are buying a pair of […]
Owned -vs- Loaned
It’s ironic because in 2010, I worked in Public Relations. One day, as I was returning from my lunch break, there were some reporters outside of my office building. As I was walking in, they caught my attention to ask if I’d be willing to answer a few questions about some current events. I agreed. […]
Exploring Content Cadence and Volume
How much content should you produce and how often should you publish? Every week, I publish two blog posts; one on Monday, and one on Thursday. It takes me about one hour to write a blog post. Every week, I publish at least one episode of Shareable; one on Wednesday, and occasionally shorter episodes on […]
Immeasurable Impacts and the Downside of Perfectly Efficient Marketing
On March 1, 2011 I launched True Voice Media, a social media agency. Having graduated from my MBA only 3 years prior, I’d been putting what I’d learned into practice. I’ve written and spoken plenty of times about the lessons I’d learned in my MBA. One of the most important is that money is the […]
How to determine your marketing budget
Lately, I’ve had a number of people ask me about how to set a marketing budget. In some cases, people are trying to figure out their entire marketing budget, and in other cases, they’re looking to understand how to budget for a specific project. I’ll show you how to do both. For your overall budget […]