Today, let’s talk about hidden narratives. In both business and life, the stories we can’t see can be more important than the ones we can. It’s the customer who is so pissed off that they never come back, and doesn’t write a review or take your calls, so you don’t know why. It’s picking one […]
Coopertition
I just finished watching the ESPN documentary called The Last Dance. If you haven’t watched it yet, I strongly recommend it, especially if you were a sports fan growing up in the 80’s and 90’s. The documentary follows the 1997/1998 Chicago Bulls team en route to their third consecutive championship (sixth overall with Michael Jordan), […]
Getting Things Done (GTD): My Recommended Tools
Updated: 07-14-20 As many of you know, I am always working to be more productive. Part of this requires an understanding of productivity theories and processes, and part of this requires selecting the proper tools. I don’t want to get too into the weeds on theory today, I’m planning a free productivity course that will […]
Starting from scratch.
How often are you starting over? How often does it feel like you’re completely redoing something? How often do you feel like you’re starting from scratch? Sometimes it feels as though you’re starting from scratch because you took some time off. So, when you resume you feel like you are back at the start. Sometimes […]
What is a “Social-First Digital Agency?”
Recently, someone asked us what it means when we say that we are a Social-First Digital Agency. So, we thought it might make sense to explain what that means, but also, more importantly, the value of taking a social-first approach to solving a variety of business challenges. Our thesis: In nearly every case, you should […]
What are some criteria that organizations should use to prioritize their social initiatives?
The best way to decide what to do, is to understand the need for a social initiative to exist in the first place. This is why most importantly organizations need to understand these two things: What are the goals for our company? What does our audience–employees, customers, leads, etc—really need or want? What problem can you […]