I just finished watching the ESPN documentary called The Last Dance. If you haven’t watched it yet, I strongly recommend it, especially if you were a sports fan growing up in the 80’s and 90’s. The documentary follows the 1997/1998 Chicago Bulls team en route to their third consecutive championship (sixth overall with Michael Jordan), […]
Updated: 07-14-20 As many of you know, I am always working to be more productive. Part of this requires an understanding of productivity theories and processes, and part of this requires selecting the proper tools. I don’t want to get too into the weeds on theory today, I’m planning a free productivity course that will […]
How often are you starting over? How often does it feel like you’re completely redoing something? How often do you feel like you’re starting from scratch? Sometimes it feels as though you’re starting from scratch because you took some time off. So, when you resume you feel like you are back at the start. Sometimes […]
Recently, someone asked us what it means when we say that we are a Social-First Digital Agency. So, we thought it might make sense to explain what that means, but also, more importantly, the value of taking a social-first approach to solving a variety of business challenges. Our thesis: In nearly every case, you should […]
The best way to decide what to do, is to understand the need for a social initiative to exist in the first place. This is why most importantly organizations need to understand these two things: What are the goals for our company? What does our audience–employees, customers, leads, etc—really need or want? What problem can you […]
Let’s start here. All businesses are social nowadays simply by existing. Whether they like it or not, people can talk about them online. This includes both customers and employees. Putting that aside, the organization that wishes to become a successful Social Business must take actions to fully utilize the full opportunities of social media across the […]
A Social Business should have several goals. A Social Business is seeking to create happier and more loyal customers, happier, more productive and more loyal employees, and a company that is accomplishing its objectives more accurately and for less money. The true Social Business sees social media as nothing more than a series […]
My whole business is about planning. Strategy is the art of designing a plan to achieve a desired outcome. But as we all know, even the best laid plans are subject to countless unforeseen variables. It’s important to create a plan for the future, but the plan is not where the magic happens. Every strategy […]
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