Branding is not copyrighting. However, communicating your Brand is much easier if you’re a good copywriter. Your Brand is your North Star, and it is also your architecture. Therefore, it is both the purpose and the process. It is always substance over style. Copywriting is one tool for expressing the Brand. However, the Brand must […]
Writing a book was by far one of the most challenging projects I’ve ever taken on and it is among the most satisfying accomplishments of my life. It took several years and required me to develop a whole new level of focus and discipline. I’ve encountered a number of people who have told me about […]
I hope that the person reading this right now is starting a BRAND NEW business because this lesson is going to rock your world, and possibly save your relationship and sanity. I started working for myself seriously in 2011 after leaving (getting fired) from a full time job at a PR agency. Since then, I’ve […]
This post is for freelancers, agencies, and marketers. It would also be helpful of those who hire freelancers, agencies, and marketers read this as well. Enjoy. Back in 2010, I wrote a post on this blog called: “If you build it, they will come.” The basic premise was that companies that invest the time and […]
I’ll get straight to the point. Hiding behind any statement that resembles the following, is immoral and cowardly. It’s nothing personal, it’s business.” I’ve been on the receiving end of this several times in my career, and I’ve even been the one to say it once or twice. It’s BS and it let’s people off […]
When it comes down to it, your Brand can be looked at from three different perspectives. How closely those three perspectives align with one another is what defines your Brand. Even though, I’m going to be talking about this through the lens of an organization, this exact same principle can be applied to people, including […]
My wife and I had another couple over for drinks recently, Anu and Sunder. At some point during our conversations, the topic turned to business. Anu, a serial entrepreneur, remarked something to the effect that “a good business is one that survives.” This comment was made in reference to the natural ups and downs that […]
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