There is a term I recently heard in conversations regarding sex: enthusiastic consent. I absolutely love this term. It is descriptive and something we clearly need in the world. The premise is that you never want to assume consent, nor do you want to create the conditions where consent may be coerced. No, you want […]
Lately, I’ve had a number of people ask me about how to set a marketing budget. In some cases, people are trying to figure out their entire marketing budget, and in other cases, they’re looking to understand how to budget for a specific project. I’ll show you how to do both. For your overall budget […]
Today, I’m going to give a brief “how-to”/education on building a strategic communication and marketing plan for a membership organization and nonprofits. Since I can’t possibly cover every single scenario in a single post, I’m going to address the parts of the plan that are typically the most important for membership organizations and non-profits. But […]
Whether we’re talking about successful self-employment or wage labor, the difference between healthy work and unhealthy work, is often whether you are undersold, sold-out, or oversold. Undersold Being undersold is stressful. As an employee, you feel underutilized, you fear being seen as dispensable. If you’re self employed, you’re worried about covering your bills, or paying […]
Today’s is a short post. Just a quick note for the marketers in my audience. There are two strategies that you can effectively delete from your playbook with absolutely no negative ramifications. These are two of the more manipulative and borderline unethical marketing strategies that are still common practices. Only keep reading if you’re attractive… […]
Reed Hastings, CEO of Netflix, has famously railed against the idea of calling his company culture a family, opting instead for “high performing team.” It’s hard to argue with the success of Netflix’s culture. It’s the subject of many case studies and has been written about extensively for some time. I’m not here to tell […]
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