When it comes to content creation, businesses need to be able to budget for copywriting, videography, design, photography, social media, etc. Businesses like flat, easy pricing that they can plan around. So, what is the problem? Too many organizations tend to think about hiring videographers, copywriters, or designers like they are buying a pair of […]
We left Friday morning around 9:30am and arrived in Newport, Rhode Island a little after 3:00pm. We had a lobster roll almost immediately. The next day, we walked along the water passing by enormous mansions that were once the summer homes of the rich and powerful. We had lunch at a local clam shack. That […]
Today, we’re going to talk about pricing. If you’re a longtime reader of my blog, you know that I don’t write fluff pieces. This is an in-depth look at pricing so, buckle up. Most people that I coach and most businesses that I consult have a very narrow understanding of pricing. They often seem trapped […]
Generating leads isn’t always easy, especially in competitive industries. Even with the abundance of advertising opportunities available to today’s marketer, some audience targeting options are missing, leaving companies scrambling to muster up new prospects. So, what would you do in this situation? You’d turn back the hands of time and a start cold outreach campaign. […]
Today, we’re going to talk about how to use one piece of content to create multiple pieces of content. This is known as content atomization. The primary purpose of content atomization is to get more bang for your buck and more life out of your content. The majority of the time you are spending on […]
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