Weaponized Empathy

  • Jeff Gibbard
  • 9 min read

As humans, we are, presumably, always in the process of improvement. We seek to grow individually and collectively. We look for ways to enhance and optimize our material conditions in the home, in the corporation, in the state. However, we cannot always agree on what represents an improvement. In many cases, by improving in one […]

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Most of the companies that I’ve ever worked with, want to be a runaway success. They want marketing plans that result in uncontrolled virality. They want to be seen, adored, and showered with sweet cash. They want the hockey stick and to be the next big case study. Everyone wants to be above average, but […]

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How to Survive the Hypecycle

  • Jeff Gibbard
  • 9 min read

What if I miss my chance? It’s a question that everyone ponders from time-to-time, especially as the world changes and you begin to feel the pressure to learn something new, or change. The wheels of change spin so quickly and it can often feel like the race to just keep up is a fruitless and […]

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Ready Launch Set

  • Jeff Gibbard
  • 7 min read

I want to share something with you in the hopes that it will inspire you. To start, I want to properly set expectations that this is more of a little push of inspiration than it is some grand, life-altering idea. Here goes… I want to encourage you to launch something before you’re ready, and I […]

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My Annual Planning Process

  • Jeff Gibbard
  • 9 min read

I love the beginning and end of the year more than any other time. As a strategy-obsessed and goal-oriented person with countless projects, ideas, and ambitions, only January and December present an opportunity where I feel that I can truly breath, think, reflect, and plan. For me, the rest of the year is for executing […]

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Who do you work for?

  • Jeff Gibbard
  • 7 min read

All of the worst jobs I’ve ever had in my career were the ones where I worked for somebody else. The only times I’ve ever felt truly happy in my career are the times where I was working for myself. About two years ago I made a pretty fundamental shift in what it meant to […]

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Brand and The Search For Meaning

  • Jeff Gibbard
  • 7 min read

I’ve been doing Brand work off and on, in some capacity, for about a decade. Most of the time I didn’t think of it or call it Brand work. In retrospect, it’s obvious to me now that it was. Brand, for too long, has been placed inside of the marketing department and, over time, has […]

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How To Leverage The Inversion Method

  • Jeff Gibbard
  • 5 min read

According to relationship researcher John Gottman, the magic ratio is 5:1. That is, the healthiest relationships generally have 5x or more positive interactions for every one negative interaction. Other studies have shown that human beings have a greater ability to recall negative or painful memories than positive ones. As I covered in The Attrition Equation, […]

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The Attrition Equation

  • Jeff Gibbard
  • 7 min read

Companies all over the country are facing worker shortages in what has been dubbed “the great resignation.“ “People just don’t want to work” or so the narrative goes. Today, we’re going to answer the question of why people are leaving, and what we can definitively do to fix it. Read the post for full context […]

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Blitz Strategy Breakdown

  • Jeff Gibbard
  • 2 min read

Today, I want to give you permission to consider that maybe, you might just work differently. How long should it take to write a book? Before finishing my book, I remember speaking with various authors, all of whom were willing to share their writing process. What I found was that most of the authors I […]

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