Business Ethics of Neutrality

  • Jeff Gibbard
  • 10 min read

There is a lot going on in the United States right now. Things that have a lot of your team members, customers, vendors, partners, and other stakeholders very concerned, anxious, or frightened. Yet, somehow, with everything going on in the world, there’s a pervasive idea that businesses are supposed to be apolitical entities that stay […]

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Units of Time

  • Jeff Gibbard
  • 5 min read

1 hour. 60 minutes. 3,600 seconds. Indulge me. Play along. This won’t take long. In the last hour… I want you to think about the last hour before this moment. What did you do? What did you accomplish? How did it compare against your baseline? Keep your answers to these questions in mind throughout this […]

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Automation Rules

  • Jeff Gibbard
  • 6 min read

Even before generative AI hit the scene, there were plenty of ways computers could help us automate repetitive tasks. I remember using Actions and Batch Processing in Photoshop back in 2003/2004 to record a series of steps and then apply those steps to hundreds of photos at a time. I remember using a tool that […]

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Product vs Packaging

  • Jeff Gibbard
  • 2 min read

Better doesn’t always win. Companies don’t always buy the best options, sometimes they buy the cheaper one. The people with the most expertise don’t always achieve the most attention and financial success, sometimes it’s the one who markets themselves better, or are more charismatic on camera, or who know how to play the media and […]

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How to Change Direction

  • Jeff Gibbard
  • 6 min read

Two pieces of software that I absolutely LOVE recently redesigned their software. I guess I should clarify by saying they “re-interfaced” their software since I’m so sure that “design” would really be accurate. I’m still not being clear enough. Let me try again. I guess what I mean to say is that they ruined their […]

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Partners

  • Jeff Gibbard
  • 5 min read

By now, you probably know I have a thing about words. Specifically, my thing is about how words are used and misused, often intentionally to obfuscate the real meaning. Today, I want to briefly examine the word partner and what it means. What is a partner? Here are a few official definitions: either of a […]

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Behold! The Visionary.

  • Jeff Gibbard
  • 11 min read

Who doesn’t love a good story? Like a story of overcoming adversity, of perseverance, of triumph? We like those who buck the status quo, who disrupt industries, and who despite being pioneers and trailblazers, who make it all seem within reach. These folx, who we call visionaries, are able to see past the present into […]

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I’ve been working as a strategist for more than 14 years now. I’ve been blogging for most of that time. I LOVE being a strategist and truthfully, it’s one of the easiest things I do. I have a natural talent for seeing patterns in systems, piecing together creative ideas with problems to be solved, and […]

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97 Tricks

  • Jeff Gibbard
  • 4 min read

I have a new online course coming out soon called Hyperfocus that is a complete productivity system for people with ADHD, and I have a question for you. Should I price it at $497 or $499? On second thought, don’t answer that, I have another question… I’m only planning on offering 3 licenses in the […]

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What’s your favorite movie of all time? Until recently, I had a number of movies vying for the title of “Jeff’s favorite movie.” I wouldn’t fault you for thinking it’s Spider-Man: No Way Home. I love that movie, it’s easily my second favorite movie of all time. Dead Poets Society made a huge impact on […]

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