On March 1, 2011 I launched True Voice Media, a social media agency. Having graduated from my MBA only 3 years prior, I’d been putting what I’d learned into practice. I’ve written and spoken plenty of times about the lessons I’d learned in my MBA. One of the most important is that money is the […]
How To Set Your Prices | A Deep Dive
Today, we’re going to talk about pricing. If you’re a longtime reader of my blog, you know that I don’t write fluff pieces. This is an in-depth look at pricing so, buckle up. Most people that I coach and most businesses that I consult have a very narrow understanding of pricing. They often seem trapped […]
Classic Cuts: The Blog Mixtape – Volume 2
As a follow up to Classic Cuts: The Blog Mixtape – Volume 1, I’ve assembled a follow-up mixtape of more classic cuts from my blog. These posts are all from 2020 and if you missed them the first time around, don’t miss it this time around. Feel free to check out these tracks in any […]
The Podcast Monetization Strategy You Didn’t Think About
Did you know that half of all podcasts have less than 14 episodes? Why do you think that is? I have a hypothesis. I suspect at least half of the podcasts spring into existance like this: Person gets excited and has a “brilliant” idea for a new show. This typically sounds like “it will be […]
Memorable
What is the secret to being memorable? I think I’ve cracked the code. I live in Philadelphia. Due to the pandemic, indoor dining has been closed for many months leaving outdoor dining as our only option. One day, back in January, it was unseasonably warm and we decided to go out to eat. We chose […]
What’s the difference between Branding & Copywriting?
Branding is not copyrighting. However, communicating your Brand is much easier if you’re a good copywriter. Your Brand is your North Star, and it is also your architecture. Therefore, it is both the purpose and the process. It is always substance over style. Copywriting is one tool for expressing the Brand. However, the Brand must […]