When it comes down to it, your Brand can be looked at from three different perspectives. How closely those three perspectives align with one another is what defines your Brand. Even though, I’m going to be talking about this through the lens of an organization, this exact same principle can be applied to people, including […]
Introduction to Applied Sustainability
My wife and I had another couple over for drinks recently, Anu and Sunder. At some point during our conversations, the topic turned to business. Anu, a serial entrepreneur, remarked something to the effect that “a good business is one that survives.” This comment was made in reference to the natural ups and downs that […]
Brandemic: The Plague of Vague
Have you ever found yourself on a website reading one of the pages, only to look up from it and say to yourself… “what the hell did that even mean?” You’re not alone. I can’t tell you the amount of copy I’ve read in the last year that leaves me with just as many questions […]
How To Build a Brand without “Brand Words” and Platitudes
This is a continuation of a post called “Diluted Meaning” that I wrote back in 2016. — Let’s talk about brand. Sorry, what I meant was, let’s talk about Brand. You see, there’s a difference between what my friend Q calls “big B, Brand” and brand. Brand, is what Lindsay Pedersen talks about in her […]