We need to talk about the tension between customers and businesses because we’re at the breaking point. People need stuff. Luckily, businesses provide stuff. Businesses need to sell stuff. Luckily, people buy stuff. So, why is the whole thing generally so awful? The problem is that neither side trusts the other anymore. In truth, there […]
Dig Past Predictable
It is far easier to say what you want than it is to create the conditions to get what you want. I’ve been consulting clients in some form or fashion for the last 14 years and over that time, I’ve noticed something. Whenever I’m doing an assessment or an inquiry with a new client — […]
The Art of Reframing
When was the last time you revised your resume or went on an interview? Whether you realize it or not, you were engaged in a storytelling exercise. Your resume is a story What you say in the interview is a story Your web and social media presence is a story Anytime we communicate toward a […]
Weaponized Empathy
As humans, we are, presumably, always in the process of improvement. We seek to grow individually and collectively. We look for ways to enhance and optimize our material conditions in the home, in the corporation, in the state. However, we cannot always agree on what represents an improvement. In many cases, by improving in one […]
Marketing: What’s currently working & how to prepare for success
Most of the companies that I’ve ever worked with, want to be a runaway success. They want marketing plans that result in uncontrolled virality. They want to be seen, adored, and showered with sweet cash. They want the hockey stick and to be the next big case study. Everyone wants to be above average, but […]
The Five Secrets of Brands that Succeed on Social Media
It’s been a little while since I’ve talked about Social Media, yet it’s still something I get asked about regularly. So, today,as a special treat, I’m going to provide the blueprint for Brands looking for Social Media Marketing success. Most importantly, I’m going to share the five secret components that successful Brands leverage when using […]