Think back to when you were a kid. I grew up celebrating both Christmas and Hanukkah. I remember that the time from December 1 to the morning of December 25th, felt like an eternity. Now, I’m consistently surprised when my birthday is a week away. Age is one factor in this equation, but there’s something […]
How To Write The Perfect Bio
Are you trying to rewrite your website bio or LinkedIn summary, and finding yourself getting stuck? Today, I’m going to give you the cheat codes for writing a better bio. Starting with the Basics The first cheat code for your bio is a simple framework that covers the most important elements. I’ve used this same […]
Matters of Principle
Over this past weekend, I went to an amazing bookstore in Georgetown. I managed to walk out having only purchased three books at Bridge Street books…though I had my eyes on many more. One of the books that I bought was called The Laws of Simplicity by John Maeda. It was a short 100-page book […]
Owned -vs- Loaned
It’s ironic because in 2010, I worked in Public Relations. One day, as I was returning from my lunch break, there were some reporters outside of my office building. As I was walking in, they caught my attention to ask if I’d be willing to answer a few questions about some current events. I agreed. […]
How To Go Up-Market
For today’s post, I want to talk about the widgets you make. “Widget” is our stand-in for products and services. If you sold your widgets for $1 each, you would need to sell 1,000 widgets to make $1,000. At $10 each, you’d need to sell 100 widgets to make $1,000. At $100, you’d only need […]
Future-Hindsight Brand Strategy
What is Brand? Ask 10 different people and the answers will generally fall into these two camps: Brand are logos, fonts, and colors. Brand is something about connecting with ideal customers through story. In either of these two categories of response, Brand is ultimately a corporate exercise intended to drive financial performance through the capture […]