Better doesn’t always win. Companies don’t always buy the best options, sometimes they buy the cheaper one. The people with the most expertise don’t always achieve the most attention and financial success, sometimes it’s the one who markets themselves better, or are more charismatic on camera, or who know how to play the media and […]
I’ve been working with businesses on Marketing and Brand strategy for more than a decade. I can’t even count the number of times a plan fell apart shortly after launch because results didn’t immediately come pouring in. I can’t even count the number of times a plan never even got off the ground because I […]
We need to talk about the tension between customers and businesses because we’re at the breaking point. People need stuff. Luckily, businesses provide stuff. Businesses need to sell stuff. Luckily, people buy stuff. So, why is the whole thing generally so awful? The problem is that neither side trusts the other anymore. In truth, there […]
As humans, we are, presumably, always in the process of improvement. We seek to grow individually and collectively. We look for ways to enhance and optimize our material conditions in the home, in the corporation, in the state. However, we cannot always agree on what represents an improvement. In many cases, by improving in one […]
Most of the companies that I’ve ever worked with, want to be a runaway success. They want marketing plans that result in uncontrolled virality. They want to be seen, adored, and showered with sweet cash. They want the hockey stick and to be the next big case study. Everyone wants to be above average, but […]
It’s been a little while since I’ve talked about Social Media, yet it’s still something I get asked about regularly. So, today,as a special treat, I’m going to provide the blueprint for Brands looking for Social Media Marketing success. Most importantly, I’m going to share the five secret components that successful Brands leverage when using […]
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