Mise en place

  • Jeff Gibbard
  • 8 min read

There was a period in my life where I thought I was destined to be a chef. While that didn’t work out, there are a number of lessons I learned from that period of my life that I carry with me to this day. If you want to unlock your potential and be a leader […]

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We need to talk about the tension between customers and businesses because we’re at the breaking point. People need stuff. Luckily, businesses provide stuff. Businesses need to sell stuff. Luckily, people buy stuff. So, why is the whole thing generally so awful? The problem is that neither side trusts the other anymore. In truth, there […]

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Dig Past Predictable

  • Jeff Gibbard
  • 5 min read

It is far easier to say what you want than it is to create the conditions to get what you want. I’ve been consulting clients in some form or fashion for the last 14 years and over that time, I’ve noticed something. Whenever I’m doing an assessment or an inquiry with a new client — […]

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The Art of Reframing

  • Jeff Gibbard
  • 7 min read

When was the last time you revised your resume or went on an interview? Whether you realize it or not, you were engaged in a storytelling exercise. Your resume is a story What you say in the interview is a story Your web and social media presence is a story Anytime we communicate toward a […]

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Weaponized Empathy

  • Jeff Gibbard
  • 9 min read

As humans, we are, presumably, always in the process of improvement. We seek to grow individually and collectively. We look for ways to enhance and optimize our material conditions in the home, in the corporation, in the state. However, we cannot always agree on what represents an improvement. In many cases, by improving in one […]

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Most of the companies that I’ve ever worked with, want to be a runaway success. They want marketing plans that result in uncontrolled virality. They want to be seen, adored, and showered with sweet cash. They want the hockey stick and to be the next big case study. Everyone wants to be above average, but […]

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It’s been a little while since I’ve talked about Social Media, yet it’s still something I get asked about regularly. So, today,as a special treat, I’m going to provide the blueprint for Brands looking for Social Media Marketing success. Most importantly, I’m going to share the five secret components that successful Brands leverage when using […]

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4 Brand Questions (and Answers)

  • Jeff Gibbard
  • 6 min read

Today, I’m going to do a little Q&A. These are 4 questions, about Brand, that I found on Quora. I picked ones related to one another that when answered and combined, should help to give you a strong overview of what it means to build a strong brand, whether it’s for yourself or your company. […]

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Brand and The Search For Meaning

  • Jeff Gibbard
  • 7 min read

I’ve been doing Brand work off and on, in some capacity, for about a decade. Most of the time I didn’t think of it or call it Brand work. In retrospect, it’s obvious to me now that it was. Brand, for too long, has been placed inside of the marketing department and, over time, has […]

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Worth the wait

  • Jeff Gibbard
  • 4 min read

Think back to when you were a kid. I grew up celebrating both Christmas and Hanukkah. I remember that the time from December 1 to the morning of December 25th, felt like an eternity. Now, I’m consistently surprised when my birthday is a week away. Age is one factor in this equation, but there’s something […]

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