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Here’s a book you should read: Exactly What To Say by Phil Jones
I’ve met Phil Jones just once, but we’ve spoken on the phone and via chat several times. I know that he is a special talent in this world. Few people have a grasp on words the way that he does. What he says makes so much sense, I’m shocked by the simultaneous combination of its simplicity and profundity.
Check out my video review above, and definitely pick up a copy of Phil’s book: