Among the more entertaining business books I’ve read in some time, From Poop To Gold is the story of the Harmon Brothers Agency. The book goes through how the agency started, kind of by accident, and continues through their creative process and even their business structure.
The Harmon Brothers are known for their amazing viral Youtube ads such as:
With so many amazing funny, viral hits, it’s clear that they’ve stumbled onto a process that works. Read this book!