Today, we’re going to talk about pricing. If you’re a longtime reader of my blog, you know that I don’t write fluff pieces. This is an in-depth look at pricing so, buckle up. Most people that I coach and most businesses that I consult have a very narrow understanding of pricing. They often seem trapped […]
How To Send Cold Emails That Work | Example Included
Generating leads isn’t always easy, especially in competitive industries. Even with the abundance of advertising opportunities available to today’s marketer, some audience targeting options are missing, leaving companies scrambling to muster up new prospects. So, what would you do in this situation? You’d turn back the hands of time and a start cold outreach campaign. […]
The Podcast Monetization Strategy You Didn’t Think About
Did you know that half of all podcasts have less than 14 episodes? Why do you think that is? I have a hypothesis. I suspect at least half of the podcasts spring into existance like this: Person gets excited and has a “brilliant” idea for a new show. This typically sounds like “it will be […]
Understanding Brand: 3 Perspectives
When it comes down to it, your Brand can be looked at from three different perspectives. How closely those three perspectives align with one another is what defines your Brand. Even though, I’m going to be talking about this through the lens of an organization, this exact same principle can be applied to people, including […]
Getting to know The Funnel
Today, I’m going to break down the concepts of a marketing funnel and the buyer journey. My primary reason for doing this is that I often find myself explaining this concept, and being able to send a blog post will save me a lot of breath and time. Everything that your company does, and I […]
This Sales Secret Can Change The World
I get a Linkedin message notification. I check the message. It’s a sales offer. Why? Apparently, I’d “suddenly crossed their mind.” 🙄 You may think you’ve heard this story before, but some of the details are different and there’s a different ending. You see, the sales offer is from someone that I’ve at least spoken […]