Jeff Gibbard
Superhero, Speaker, Trainer
My take on what's happening in the world of Social Business, Social Media, Content Marketing, Websites, Conversion Optimization, Mobile Apps, and the rest of the digital landscape
This post is for freelancers, agencies, and marketers. It would also be helpful of those who hire freelancers, agencies, and marketers read this as well. Enjoy.Back in 2010, I wrote a post on …
Continue Reading about Entitlement Reform and The Misalignment Crisis →
When it comes down to it, your Brand can be looked at from three different perspectives.How closely those three perspectives align with one another is what defines your Brand.Even though, I'm …
Continue Reading about Understanding Brand: 3 Perspectives →
Today, I'm going to break down the concepts of a marketing funnel and the buyer journey. My primary reason for doing this is that I often find myself explaining this concept, and being able to send a …
Tell me if this sounds familiar. Someone sends you a Linkedin connection request. No note. No message. No Context.We've all been there, right?What about this one? Someone sends you a Linkedin …
The elements that combine to form social media are not just platforms, like Facebook or Linkedin. While Social Media is a term that is used commonly used to mean "anything found on Facebook, Twitter, …
Continue Reading about The Five Key Elements of Social Media →
Discovering The Seed That Started It All For Me In 2008, I became obsessed with Social Media. In the decade since, I've spent considerable time and thought trying to unpack why I was so interested in …
