How much content should you produce and how often should you publish? Every week, I publish two blog posts; one on Monday, and one on Thursday. It takes me about one hour to write a blog post. Every week, I publish at least one episode of Shareable; one on Wednesday, and occasionally shorter episodes on […]
Immeasurable Impacts and the Downside of Perfectly Efficient Marketing
On March 1, 2011 I launched True Voice Media, a social media agency. Having graduated from my MBA only 3 years prior, I’d been putting what I’d learned into practice. I’ve written and spoken plenty of times about the lessons I’d learned in my MBA. One of the most important is that money is the […]
How to determine your marketing budget
Lately, I’ve had a number of people ask me about how to set a marketing budget. In some cases, people are trying to figure out their entire marketing budget, and in other cases, they’re looking to understand how to budget for a specific project. I’ll show you how to do both. For your overall budget […]
The Podcast Monetization Strategy You Didn’t Think About
Did you know that half of all podcasts have less than 14 episodes? Why do you think that is? I have a hypothesis. I suspect at least half of the podcasts spring into existance like this: Person gets excited and has a “brilliant” idea for a new show. This typically sounds like “it will be […]
Stop Doing That!
Today’s is a short post. Just a quick note for the marketers in my audience. There are two strategies that you can effectively delete from your playbook with absolutely no negative ramifications. These are two of the more manipulative and borderline unethical marketing strategies that are still common practices. Only keep reading if you’re attractive… […]
What’s the difference between Branding & Copywriting?
Branding is not copyrighting. However, communicating your Brand is much easier if you’re a good copywriter. Your Brand is your North Star, and it is also your architecture. Therefore, it is both the purpose and the process. It is always substance over style. Copywriting is one tool for expressing the Brand. However, the Brand must […]