Jeff Gibbard
Superhero, Speaker, Trainer
My take on what's happening in the world of Social Business, Social Media, Content Marketing, Websites, Conversion Optimization, Mobile Apps, and the rest of the digital landscape
Lately, I've had a number of people ask me about how to set a marketing budget.In some cases, people are trying to figure out their entire marketing budget, and in other cases, they're looking to …
Continue Reading about How to determine your marketing budget →
Did you know that half of all podcasts have less than 14 episodes?Why do you think that is?I have a hypothesis. I suspect at least half of the podcasts spring into existance like …
Continue Reading about The Podcast Monetization Strategy You Didn’t Think About →
Today's is a short post. Just a quick note for the marketers in my audience.There are two strategies that you can effectively delete from your playbook with absolutely no negative ramifications. …
Branding is not copyrighting. However, communicating your Brand is much easier if you're a good copywriter.Your Brand is your North Star, and it is also your architecture.Therefore, it is …
Continue Reading about What’s the difference between Branding & Copywriting? →
Some of you reading this have never been a guest on a podcast, others may have been a guest and felt less than spectacular. This post is for you. If you already feel like you're a great guest, you can …
This post is for freelancers, agencies, and marketers. It would also be helpful of those who hire freelancers, agencies, and marketers read this as well. Enjoy.Back in 2010, I wrote a post on …
Continue Reading about Entitlement Reform and The Misalignment Crisis →
