Profitable, well-run agencies don’t happen by accident
I ran my agency for 7 years before selling it. I stayed at the agency that acquired my company for about a year and a half.
Over that time, I learned what successful and profitable agencies do differently. I also got to see first hand, what can sink an agency, even one bursting with talent.
I love Agencies. Agencies are special places.
To start with, it’s never boring, things move incredibly fast, and no two projects are really ever the same. You get to work with a multitude of clients, solving important problems, and doing work with measurable success.
So, on the one hand, when you have the right client, budgets, and timelines (and Mercury is finally out of retrograde), you can deliver work you are EXTREMELY proud of.
But, on the other hand…
CHAOS!
One minute everything seems like it’s going fine,
the next…everything catches fire.
Between demanding clients, tight timelines, turnover at key positions, and a pipeline that goes from bursting to bone-dry (seemingly overnight)…agencies are the sort of place few business owners can manage for long without losing their hair, their sanity, and possibly even their marriage.
Running an agency can be exhausting. There are so many variables to consider, and that’s where I come in.
The Agencies I work with struggle to answer some or all of these questions...
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How are we different from any other agency?
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Who is our ideal client and how do we get more of them?
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Are we offering the right mix of services? Do we need to add new ones?
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Do we have the right sales process in place, and how do we move people through it?
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How do we manage projects and keep a handle on deliverables?
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How do we ensure that we’re delivering a stellar customer experience?
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How do we share knowledge across the organization and avoid losing it when someone leaves?
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What applications and tools should we be using?
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What skills should we hire for next?
…what I do have are a very particular set of skills. Skills I have acquired over a very long career. Skills that make me [an invaluable partner] for people like you.
About Super Agency
Super Agency is end-to-end Agency optimization. Together, we will go through every aspect of your agency because the whole system needs to work together.
The Super Agency program is methodical approach focused on four critical areas of the business: Brand, Marketing, Sales, and Operations.
The program generally takes 6 months to complete but can be accelerated in certain circumstances. Most clients do the entire Super Agency program, but some only need help in one or two areas.
The Super Agency Program
Brand
Estimated duration: 90 days
Your Brand guides EVERYTHING from your colors, fonts, and logos, to how you invoice and answer the phone. Yet, few agencies think about their own Brand.
Our work together will be to define your Brand, design a complete messaging architecture, and review how this shows up in everything across the organization. It’s during this work that we will talk about purpose, mission, and values, so you know how to pick the right team members, build a great culture, and lead effectively.
Sales
Estimated duration: 90 days
99% of agencies I work with want to start with marketing, when the real problem is sales. The truth is they aren’t getting enough opportunities, and they’re squandering the ones they get. What good is marketing if you don’t know what you’re selling when you get an inquiry.
Our work together will be to optimize your sales process from start to finish including how to productize your service so you can scale. We’ll get clear on your costs and profit margins, so you can know for sure that you are making money with each client. Once that’s all done, we’ll build a completely automated pipeline.
Operations
Estimated duration: 90 days
Operations is the key to keeping clients. You must be able to deliver what you promised, by when you promised it. How effectively you manage projects and people determines whether you are constantly chasing new clients to fill the void, or building on your recurring revenue.
Our work together will be to look at your systems and processes and make sure you are ready to delight and retain your clients. We’ll review and possibly rebuild your project management tools and templates. We’ll talk about internal communication, and knowledge sharing/capture.
Marketing
Estimated duration: 90 days
Once you’re clear on who you are (Brand), what you sell (Sales), and how you will deliver it (Operations), only then should you go full tilt into generating awareness, interest, and leads.
Our work together will examine how to reach your target audience at each stage of the funnel. We’ll look at your internal capabilities, and figure out the most efficient and effective marketing engine for your agency without chasing trends and shiny objects. By the end you’ll have a comprehensive content calendar, and a clear picture for how marketing drives the agency forward.
Interested? Let's talk.
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