Heroic Coaching

Performance & Development Coaching focused on unleashing your amazing Superhuman potential.

There are countless coaches out there to help you grow your business

But none like me

I believe we need a world with more superheroes in it.
Do you have what it takes to become one?

silhouette of man standing on bridge
Here are a few important questions...

Who challenges you to grow?

Where do you find outside perspective to help you gain clarity?

How does what you do make a difference in the world?
What matters to you most?
What skills do you need to flourish?
What's stopping you from reaching your full potential?
What would extraordinary actually look like for you?

Jeff consults my businesses, but he coaches me…and there is a difference between those two things. As a coach, Jeff helps ME grow and develop as a leader in my business. He has a knack for asking me the right questions and challenging me to step up to my potential. Working with him has absolutely been one of the best business decisions I’ve made.

Joshua Abehsera


Heroic Coaching Process​

Every coaching client is referred to by a Superhero name of their choosing.

Each coaching session is a self-contained narrative.

Prior to each session, the superheroes are required to fill out “The Story Arc.” This creates the narrative frame for the session.

What is on your mind?

What is the most important challenge for you right now?
🤔 Is it about a Project, a Person, or a Pattern of behavior?

What kind of coaching are you hoping for in this session?

    • Performance Coaching: I’m looking to improve my performance and need help solving a specific problem or overcoming a specific challenge.
    • Development Coaching: I am looking to learn, grow, or develop in some way.

What was your top priority since our last session and how did it go?

Additional Info:

Unless you’re a cookie, you don’t want to be shoved into a box.
  • Yes, I have a curriculum, if you want it.
  • But, that isn’t what you want, is it?
  • You don’t want me to tell you where to go, do you?
  • You want to tell me where you want to go, don’t you?
There is not one path.
There is not even the right path.
There is only your path.

Each session, you set the agenda. There’s no set “curriculum” because life moves fast. How often will you know what you will need help with 6 weeks from now?

This is YOUR adventure, YOU should choose it.

As a coach and I’m here to facilitate your story arc…not mine. I bring everything to every call and meeting. I don’t hold anything back. It is my sole purpose to empower you to fulfill your life’s mission and so long as that makes a positive impact on the world, I’m in. I will give you the strategies, resources, tools, and motivation to do what you are willing to work for. We will cover all aspects of your business from:
  • How you make money
  • How you show up as a leader
  • How you build an extraordinary culture
  • How you message and market yourself
  • How you sell
We’ll get to know one another, we’ll work on your mindset, your processes, and I’ll push you to learn and grow more than you have in your entire life. This is what I do. I empower Superheroes.

Dozens of ideas, strategies you can implement right away, and a coach who pushes you to blast through your current limits.

This is guaranteed to be a high-energy, high idea generating time just for you and what you need at this moment. We meet on Zoom and everything is recorded. After our session you’ll get the recordings, notes, and tasks all inside your customized client portal, so you can take action on what we discussed.

If you’ve ever had coaching before, you’ll know that this is unconventional and you may be unaccustomed to being this well taken care of and guided. This is the type of coaching that is designed entirely around making sure YOU have what YOU need now.

There is always someone who swears to have the answer, the secret, the key.

The world is full of off-the-shelf, turn-key solutions and as a business, I’m encouraged to sell you THE answer. I’m incentivized to market myself as the only one with access to the single coaching curriculum that will solve all of your problems.

That’s not what I sell.

Here’s the truth…

That silver bullet does not exist.

It is fiction, far beyond what any comic book can offer you.

With me, you are hiring someone who hold you accountable and challenge you to surprise yourself. There are no easy answers, only work to be done.

How to

Get Started

Let's explore working together

15-Minute Call

Let's make sure it's a good fit.

Free 30-Minute Coaching

Try it out before committing.

Pick Your Plan

If we're both feeling it, let's find the right cadence for you.

Change the World

You didn't think this was just about growing revenues, did you?

See what it feels like to let your superpowers out.

Take the first step. The first session is free so you have nothing to lose.


Learn more about my coaching programs and pricing.

What do my clients think?

See for yourself 👇

I never usually leave a call saying wow, that was awesome, but that WAS f**king awesome!

Adam Butt - CEO, Noticed

You are my favorite cheerleader. Our talks simply inspire and energize me. I got this!

jane barr horstman - Founder/CEO, Horstman & Associates

I'm going to be completely honest about my experience with Jeff. It may sound like it, there's 0 fluff here. At first, I met him and thought, he's really smart and I like how he thinks, so I hired him for something very specific. I figured 1-2 months of coaching and see where that goes. After 4 hours, I'm officially a lifetime client. I really feel like I'm going to become a superhero with his direction. I feel like I can take on anything.