Most of the companies that I’ve ever worked with, want to be a runaway success. They want marketing plans that result in uncontrolled virality. They want to be seen, adored, and showered with sweet cash. They want the hockey stick and to be the next big case study. Everyone wants to be above average, but […]

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Triggers & Actions

  • Jeff Gibbard
  • 8 min read

IF this, THEN that. In the case of automation applications like Zapier, Automate.io, and of course, IFTTT, it represents the deliberate initiation of a sequence of desired next steps. In the case of social interactions, both digital and IRL, it can represent a spectrum of different events. In our pursuit of Becoming Superhuman, we should […]

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Optional Listening

  • Jeff Gibbard
  • 3 min read

Most people are great at talking. Less so for listening. So today, I’m going to share a quick lesson that can dramatically improve your listening skills. This will move you one step closer to becoming superhuman. Learning this skill will benefit all of the relationships in your life including, but not limited to, your boss, […]

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How to Unsubscribe

  • Jeff Gibbard
  • 6 min read

Today, I’m going to explore the concept and practice of unsubscribing, and I want to go beyond emails and look at the various ways we can choose what we want to have access to our time, attention, and money. There are two types of things you might unsubscribe from and myriad reasons why you might […]

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The 5-Minute / 10-Question User Guide

  • Jeff Gibbard
  • 10 min read

Everyone thinks, works, and manages their time and energy exactly as I do. Don’t they? Of course they don’t but that doesn’t stop managers everywhere from having those unspoken expectations. Unfortunately, they also inevitably get upset when those expectations aren’t met. I talk to managers…it’s kind of my thing. I wrote a book based on […]

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It’s been a little while since I’ve talked about Social Media, yet it’s still something I get asked about regularly. So, today,as a special treat, I’m going to provide the blueprint for Brands looking for Social Media Marketing success. Most importantly, I’m going to share the five secret components that successful Brands leverage when using […]

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How to Survive the Hypecycle

  • Jeff Gibbard
  • 9 min read

What if I miss my chance? It’s a question that everyone ponders from time-to-time, especially as the world changes and you begin to feel the pressure to learn something new, or change. The wheels of change spin so quickly and it can often feel like the race to just keep up is a fruitless and […]

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The Tyranny of Opportunity

  • Jeff Gibbard
  • 6 min read

The thing about opportunity and our relationship to it, is that it is entangled in our relationships to safety, security, and scarcity. When you don’t have enough, it feels helpless. When you have too much, it feels overwhelming. This includes new business leads, passion projects to pursue, and relationships to nurture. Because our culture lacks […]

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The Default and The Deviation

  • Jeff Gibbard
  • 8 min read

Everything is interconnected and once you accept that fact, you can’t help but see all of the ways in which our lives are a product of chance circumstances and the various systems in which we are all unavoidably intertwined. Systems can consciously, and often unconsciously, promote a certain narrative. Systems can quietly alter our sense […]

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Single Serving Culture

  • Jeff Gibbard
  • 3 min read

No matter how or where we work, there is a culture that exists. It is the answer to the question: “what’s it like here?” In large companies, there is likely a status quo. This dominant culture is significantly more visible and endorsed than the myriad of subcultures. As companies grow, so too do the number […]

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