When I started, I knew what my big idea was. I believed that social media was a profoundly important technology that could finally give us the tools we needed to connect across time and geography, to break down barriers in society, to be more vulnerable and connected, and to empower customer and employees in a […]
Keynote and Workshop at Webcon 2018, University of Illinois
I’m thrilled to be speaking at this year’s Webcon at the University of Illinois. On Wednesday, April 4, from 1:30-4:30 p.m. I’ll be giving a Pre-Conference Workshop: Content Marketing and Social Ads Mastery: What to Make, Where to Put It, and How to Measure It. Content Marketing is great. Advertising can be very effective. Combine […]
See you at the 2nd Annual Thompson Rivers University Business Gala
I have been invited to speak at the 2nd Annual Thompson Rivers University Business Gala on March 23rd, 2018 at Hotel 540. I’ll be pairing up with one of the brightest minds in Social Selling; my good friend, Julio Viskovich. The theme of the conference is “Marketing Millennials” and how important it is to learn how to […]
That F***ing Horse
Exercise. Make it 4 days in a row. Take a break. Now, it’s Monday…and I don’t feel like it. That was 6 weeks ago. I fell off the horse. Time to get back on it. I sit down to write my book. 4 hours go by. 15,000 words down, 70,000 to go. I wait until […]
In search of 1,000 True Fans
I had an email list. And like many of your email lists likely have…it had gone stale. Too many people that changed emails, stopped checking their promotions tab, or just lost interest. It’s not their fault. It’s mine. We’re all being bombarded by digital communications across too many channels. An ever-increasing demand for our time […]
The Blitz
blitz: pronounced “blits” noun 1. an intensive or sudden military attack. 2. a sudden, energetic, and concerted effort, typically on a specific task. verb 1. attack or damage (a place or building) in a blitz. How I work best and why I hate interruptions I work best once I’m able to get a running start. […]
Modern Marketing: What Artists Need To Know
Today, I’ll be giving a guest lecture / lunch-n-learn to a cohort of art students at Studio Incamminati, a school for contemporary realist art. The presentation will be: Modern Marketing: What artists need to know. In this presentation I’ll be covering the basics of digital marketing including social media, content marketing, SEO and more… If […]
Prediction
One of the reasons I love blogging is being able to look back on what I was right about, and what I was wrong about. I predicted building messenger lists would compete with building an email list back in 2012. I was right. Back in 2013, when Facebook announced that they’d be diminishing organic reach […]
Elements of Scale: Systems, Processes, and Margins
I’ve been having conversations recently about the concept of scale. The way I see it, there are a few fundamental things you need to know in order to scale. Business 101 Business is about one single thing: profit You don’t have to like it, but it’s true. The two paths to profit are either: increase […]
