Work, like everything else in life, is perfect. Things go perfectly according to plan and everyone I interact with is perfectly amazing, and perfectly easy to get along with. -No one, ever It is no secret, nor surprise, that teams that work well together outperform those with constant in-fighting and backstabbing, especially over the long […]
The Jeff Gibbard Blog
Immeasurable Impacts and the Downside of Perfectly Efficient Marketing
On March 1, 2011 I launched True Voice Media, a social media agency. Having graduated from my MBA only 3 years prior, I’d been putting what I’d learned into practice. I’ve written and spoken plenty of times about the lessons I’d learned in my MBA. One of the most important is that money is the […]
Heroes & Villains
In the comics, Heroes and Villains are typically clearly defined. In reality, particularly in business, things are less obvious. In the comics… Heroes may be distinguished by overtly patriotic imagery, association with the military or law enforcement, their tendency to rescue people in peril, or simply by contrasting them against the villains. Villains may be […]
How To Set Your Prices | A Deep Dive
Today, we’re going to talk about pricing. If you’re a longtime reader of my blog, you know that I don’t write fluff pieces. This is an in-depth look at pricing so, buckle up. Most people that I coach and most businesses that I consult have a very narrow understanding of pricing. They often seem trapped […]
The Magician’s Secret
As a kid, I was really into magic. What inspired me to get into magic was the idea that, at some point, I could learn real sorcery. I’m talking wizardry, black magic, casting spells, etc. I started by learning a few card tricks. I worked on my sleight of hand. I even had one of […]
How To Send Cold Emails That Work | Example Included
Generating leads isn’t always easy, especially in competitive industries. Even with the abundance of advertising opportunities available to today’s marketer, some audience targeting options are missing, leaving companies scrambling to muster up new prospects. So, what would you do in this situation? You’d turn back the hands of time and a start cold outreach campaign. […]