On March 18, 2019 I was joined by Aliya Hammond, Shana Steigerwalt, & Lynne Williams at Bucks County Marketing & WordPress Consortium. We sought to educate a group of small business owners about the various ways in which social media could be used to reach and audience and convert that attention into sales. This was […]
Remember that time I was right about…
When I look back on all of my predictions, I’m stunned by my prescience. It’s as if I’ve been right about FAR MORE than I’ve been wrong. You need to know that this skill can be cultivated…and you’ll be AMAZED by how easy it is. Do you want to learn how to do this? I […]
Crappy work!
A man walks into a French Bistro… He sits down for lunch. After looking over the menu, he decides to try something new…Duck Confit. Oh, and he asks for it “well-done.” Relative to the preparation of a sandwich, Duck confit is a labor of love. Cooking the duck takes several hours, on top of the […]
Purgatory
Tell me if this sounds familiar. Someone sends you a Linkedin connection request. No note. No message. No Context. We’ve all been there, right? What about this one? Someone sends you a Linkedin connection request. Their accompanying message combined with their profile headline gives you a vague sense of why connecting would benefit THEM. You definitely […]
Our Seat At The Table
As a Social Media Professional, do you ever get the feeling that your Social Media Marketing efforts are seen as separate from the rest of your marketing plan? Despite its many benefits, social media can find it difficult to compete for attention and budget against SEO, paid search, email and even offline marketing. Often times, […]
Increase Your Social Media Know-How | March 18, 6-9pm | Doylestown, PA
On Monday, March 18th, I’ll be joining three other speakers in Doylestown, PA to provide actionable social media advice. My talk will cover 36 different social media tools in about 30 minutes. These tools will cover research, productivity, analytics, and more… When: March 18, 6pm – 9pm Where: Boy Scouts of America Building 1 Scout […]
Episode 15: The Last Episode
NOTE: For anyone that has considered starting a daily vlog, I hope this glimpse into what my experience has been like gives you an idea of what goes into regular vlogging. === This is my third time trying to do a daily (or regularly updated) vlog and I now have an even more immense respect […]
Is it cold in here? Learn how to avoid social selling like a chump.
Wondering how to become a Social Selling Superstar? It’s probably best to start with what NOT to do. The Good Old Days It’s funny, when Social Media burst onto the scene it was something magical and substantially different than what we see today. People treated it differently because it WAS something different. Somewhere along the […]
Allies, Trust, and Influence
Not everyone is going to like you. Not everyone is going to recognize your value, regardless of how much you do, or how visible or invisible that work is. As a leader you will be met with resistance from time to time. No matter how lovable you are. No matter what a great communicator you […]
