Automation Rules

  • Jeff Gibbard
  • 6 min read

Even before generative AI hit the scene, there were plenty of ways computers could help us automate repetitive tasks. I remember using Actions and Batch Processing in Photoshop back in 2003/2004 to record a series of steps and then apply those steps to hundreds of photos at a time. I remember using a tool that […]

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How to be a Five Point Leader

  • Jeff Gibbard
  • 11 min read

There is a delicate balance between telling people what to do, telling people how to do it, and telling people why to do it. Without the what, people may not be able to take action. Without the how, people may not be able to complete the actions or achieve the objective. Without the why, people […]

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A Simple Misunderstanding

  • Jeff Gibbard
  • 11 min read

Recently, I’ve had a few conversations with people about interactions they’ve had that left them feeling frustrated, angry, confused, or hurt. More often that not, these situations were a product of two very simple and related factors: They were making an assumption about someone else, and never stopped to ask for clarification They were reacting […]

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Career Advice

  • Jeff Gibbard
  • 9 min read

People often reach out to me for career advice. People see how much content I create, the passion and joy I bring to the work I do, and reach out to learn how I got here, or ask advice about how to navigate from where they are to where they want to go. Lately, it’s […]

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Being a great manager requires you to be externally focused on the humans on your team. I tend to be very internally focused and hyper-fixated on my work. #AuDHD Therefore, I know I’m not a great manager. While I can lead with the best of them, inspire my team, and create a clear vision for […]

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Product vs Packaging

  • Jeff Gibbard
  • 2 min read

Better doesn’t always win. Companies don’t always buy the best options, sometimes they buy the cheaper one. The people with the most expertise don’t always achieve the most attention and financial success, sometimes it’s the one who markets themselves better, or are more charismatic on camera, or who know how to play the media and […]

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Some people have a hard time with words. They struggle to say what is in their hearts. Sometimes they even struggle to find what is in their hearts. This can be a real problem when it comes to giving appreciation. Acknowledging someone for something is a special moment, and how well you handle it can […]

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Individual Leadership and Management

  • Jeff Gibbard
  • 7 min read

I was diagnosed with ADHD in my late teens. Although the diagnosis — at that time — wasn’t much more than “he has trouble focusing,“ at least I knew from an early age that something was different about my brain. Because I’m very open about my ADHD. A lot of people in my network will […]

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Marketing Overnight

  • Jeff Gibbard
  • 5 min read

I’ve been working with businesses on Marketing and Brand strategy for more than a decade. I can’t even count the number of times a plan fell apart shortly after launch because results didn’t immediately come pouring in. I can’t even count the number of times a plan never even got off the ground because I […]

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Sometimes, when you give a sales prospect your pricing, they may come back asking for a lower number. How you respond to this depends on a two factors: How far apart are the numbers? How badly do you want to work with this client — not because you need the money but because of who […]

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