For today’s post, I want to talk about the widgets you make. “Widget” is our stand-in for products and services. If you sold your widgets for $1 each, you would need to sell 1,000 widgets to make $1,000. At $10 each, you’d need to sell 100 widgets to make $1,000. At $100, you’d only need […]
The Jeff Gibbard Blog
Future-Hindsight Brand Strategy
What is Brand? Ask 10 different people and the answers will generally fall into these two camps: Brand are logos, fonts, and colors. Brand is something about connecting with ideal customers through story. In either of these two categories of response, Brand is ultimately a corporate exercise intended to drive financial performance through the capture […]
When Time Permits
10 years ago, if you wanted to hire me, I would’ve quoted you a custom job. That’s because I used to quote every job as a custom job. But, I’m getting ahead of myself. I haven’t even had breakfast yet. Let’s talk about food. How to Dice an Onion Yesterday, as I often do, I […]
Movement, Pace, & Preparation
Every year I write a post called my three words. This year, my three words were: movement, pace, and preparation. One of the big reasons why I like the three words format is that unlike resolutions, I have no set of idealized goals to beat myself up over abandoning. Instead, I can check in on […]
Opinions, Agreements, and Facts
What do you think? Opinion: I think this shade of blue best fits our brand. Agreement: We’ve all decided to go with this shade of blue. Fact: This is one of many shades of blue. Objectivity is not nearly as common as we’d like to believe. If you really analyzed your day-to-day experience, you might […]
Exploring Content Cadence and Volume
How much content should you produce and how often should you publish? Every week, I publish two blog posts; one on Monday, and one on Thursday. It takes me about one hour to write a blog post. Every week, I publish at least one episode of Shareable; one on Wednesday, and occasionally shorter episodes on […]