I try to be a great client. I want to pay my invoices on time. I want to be flexible, fun, and easy to work with. I try to think about all of the things I’d want as a business owner from my ideal client, and try to be that person. But sometimes, I’m not. […]
From Foul Shots to Falling Asleep
Neuroplasticity is the capacity of neurons and neural networks in the brain to change their connections and behaviour in response to new information, sensory stimulation, development, damage, or dysfunction. Free Throws In basketball, various types of violations will result in a foul shot, otherwise known as a “free throw.” The free throw line is 15 […]
Here’s What’s Not In My Marketing Strategy
Any of you that know me, have had a conversation about marketing with me, or read my 15,000 word post on social media strategy, should be well aware that I know how to do some pretty complex stuff as it relates to marketing. I can tell you about what works, and what doesn’t. I can […]
When am I going to learn this lesson?
I’ve noticed a pattern, in myself. In 2013 or 2014 I started a content marketing collective / marketplace called The Philadelphia Content Company. You didn’t hear about it? That’s probably because I came up with a concept, gathered the people, put up a website, and then proceeded to get completely swept up in running my […]
Look How Smart I Am
I’ve noticed a trend. I saw it today in the first Facebook ad in my newsfeed. I saw it today in a post that LinkedIn thought I should respond to. I saw it today in a YouTube ad that played on two consecutive videos. The message is always the same though the variables change. The […]
The Pro-Bono Pledge
Each week, my time is allocated according to the block scheduling on my calendar which prescribes set blocks of time for various types of tasks. This method ensures that I am able to allocate my time according to my priorities. As a solopreneur, I’m able to make a good living while only working with clients […]
The Long Jump
The current World Record Holder for the Long Jump is Mike Powell (Philly proud), who jumped 8.95 m (29 ft 4 1⁄4 in) at the 1991 Tokyo Olympic Games. Recently, in 2018, Juan Miguel Echevarría, a 19-year old long jumper from Cuba, soared through the air for 28’11.63” setting a new record in the Diamond League. ❗️BREAKING❗️19 year old @juanmiguelechevarri […]
The Pursuit
Many ambitious people will struggle with perfectionism at some point in their lives. They set the unattainable goal of perfection as the standard which they will uphold. Then, inevitably, when perfection doesn’t happen, the self-doubt and anxiety kick in. Perfectionism, as I see it, is an intense focus on a perfect outcome. As you’re probably […]
How To Build a Brand without “Brand Words” and Platitudes
This is a continuation of a post called “Diluted Meaning” that I wrote back in 2016. — Let’s talk about brand. Sorry, what I meant was, let’s talk about Brand. You see, there’s a difference between what my friend Q calls “big B, Brand” and brand. Brand, is what Lindsay Pedersen talks about in her […]
