The elements that combine to form social media are not just platforms, like Facebook or Linkedin. While Social Media is a term that is used commonly used to mean “anything found on Facebook, Twitter, or Instagram,” there are more useful ways of seeing Social Media. For the sake of reaching a deeper understanding, let’s instead look […]
The Seed
Discovering The Seed That Started It All For Me In 2008, I became obsessed with Social Media. In the decade since, I’ve spent considerable time and thought trying to unpack why I was so interested in these new technologies in the first place. When I look back on it all, there was a desire to […]
The resurgence of extortion
Does anyone else feel like blackmail is making a comeback? Submit to our demands, or else… One of our former clients had a dissatisfied customer launch an entire campaign to destroy their reputation. This included a website, Facebook, Instagram, Twitter, and online forums and reviews. They actively carried it on for months. The client wanted […]
What to do
Changing what people do is more likely to be shallow and short lived. It may work if someone truly commits to building a new habit and sees their efforts rewarded. But when you only teach someone what to do, they will not be well equipped to adapt. To succeed in both structured and unstructured situations, […]
Depth vs Reach
At the risk of being repetitive, I think it’s worth deciding which direction to take when choosing between depth and reach, which have an inverse relationship. Part of the attention paradox is that reach is often traded for depth. It’s easier to develop a following with prank videos, motivational quotes, and through controversy. The surface level […]
How Smart?
I read that you shouldn’t compliment your children on how smart they are as they will begin to rely on their intelligence and will cease to work as hard. “Smart” I knew plenty of kids in high school and college who were traditionally “brilliant.” They understood chemistry and math, they read philosophy, they had exceptional […]
The Most Effective Social Media Strategy & Tactic
There are many out there that might have you believe that Social Media Marketing success is some sort of magic. There are definitely some advanced tactics out there, and depending on what you’re trying to accomplish there can even be some serious complexities, as it relates to the technology. But, if we assume that that […]
Proven Social Media Strategies
Many of you who read this blog, know me from my work as a social media strategist and speaker. You probably even first came here to learn more about how digital marketing works. You then quickly realized a few things: that I spoke a lot less about success strategies for Twitter, than I did about […]
The Rules of Media
We should look at the traditional rules and norms of journalism and reintroduce them as part of how social media should operate. YOU are part of the media. However, you can’t just say whatever you want and call it news or journalism. In the past they had names for that. That’s editorial at best, and […]
