My talks are not only informative, but also entertaining. I have found that people are much more engaged with humor and great storytelling than with bullet-ridden Powerpoint slides.
And I don’t just talk about Social Media tactics and platforms, or repeat the same fluffy, buzzword talking points over and over…I go deeper. I want my audiences to walk away with a deep understanding of what’s happening in the world, and takeaway ideas and tactics that they can start using right away.
Social technologies offer businesses the amazing opportunity to bring a greater level of value and respect to customers and employees. There is an opportunity to be more human, more compassionate and build stronger bonds both inside and outside the company.
“No two businesses are alike, so let’s throw away the templates and focus on the unique challenges.”
Social Media MBA
How to bring people and organizations together through social technologies
Keynote: 45-60 minutes
Too many people in social media have no idea how to tie their activities back to measurable business results. The problem is that they often understood social media, but not business.
In 2008, I graduated from an MBA program and realized that I’d learned three very important lessons. Those three lessons became the foundation of my entire career.
From learning these three essential lessons, I created a framework to understand how social media works for businesses, all while preserving the unique elements that make social media such a unique and special method of communication.
- Learn how to see social media through the eyes of business without losing the human aspect of social media
- Understand the key elements of using social media successfully in an organization of any size
- Discover the five elements of social media and how they can be used to solve real business challenges
- Understand how to plan for measurable impact
Mastering Social Business Administration
Workshop: 60 minutes
Once people discover that social media is more than just a marketing tool, they begin to wonder what else they’ve been missing. In this workshop we go over a step by step exercise with accompanying questions to assess and rebuild your business.
- Be able to assess your business by reviewing the three key elements of social business success
- Learn what your next steps and strategies are based upon current business objectives
Social Ads and Remarketing Mastery
Workshop: 60 minutes
Facebook Ads are among the most highly targeted advertising opportunities available. But all most people know about, is the boost button. In this workshop, we walk through the structure of Facebook ads and how to design the most effective campaign.
- Learn about the structure of Facebook and Instagram ads
- Learn the process to successfully use A/B split testing to drive down the cost of results
Content Marketing and Social Ads Mastery
What to make, where to put it, and how to measure it
Workshop: 120-180 minutes
Content Marketing is great. Advertising can be very effective. Combine the two and you’ve got a recipe for success. But the first step, before you post anything, is planning out what you want to create, and where you will put it. It starts with asking the right questions.
- Go through the process of defining your ideal audience and knowing how to find them online
- Learn the questions to ask in order to create the right content
- Work with your team to create an editorial calendar
- Understand the structure of Social Ads
- Learn how to use content, advertising, and retargeting to convert awareness to action
When you hire Jeff, you’re not just paying for a lively and engaging speaker.
You’re investing in the more than 8 years that Jeff has dedicated to understanding everything there is to know about building a successful business in the age of social media. Jeff digs into the complexities of leadership, sales, and digital marketing, and transforms it into practical, usable, day-to-day strategies.
If you’d like to learn more about hiring Jeff, fill out the form below.
Please note: While Jeff sincerely appreciates being considered for any speaking engagement, he does not speak for free or in exchange for exposure, and he also will never pay to speak in front of any audience.