I’m the one and only Jeff Gibbard. I have a unique set of skills, all centered around helping people do something they love.
I got my undergraduate degree from Temple University where I studied Film and Media Arts. I wanted to write and a direct movies. I loved telling stories.
I was drawn the the spectacle of cinema and the ability to captivate people’s attention and ignite their imagination.
After undergrad, I went on to start a personal chef service where I sought to revolutionize in-home fine dining. Alas, I was more than a decade too soon as the infrastructure of smartphones and apps wouldn’t fully arrive until I’d moved on to my next big idea.
In 2006, I decided to pivot and embarked on a plan to go back to school. In 2008, I earned an MBA from Drexel University. During my MBA, something extraordinary happened. While I’d been an active MySpace user, and a heavy AOL user in my younger years, it wasn’t until 2007 that Twitter emerged as a communication tool, Facebook opened up to the public, and Linkedin became a “must-have” tool for job seekers.
I knew that Social Media was going to be important. I saw that it provided the opportunity to democratize communication, give people a voice to impact governments, as well as brands. I knew that it would break down the barriers of time and geography. I’d seen it in the early days and I knew that this next iteration would take it even further.
I had no doubt.
I also knew that this new mode of communication was going to be an essential tool for businesses, and that no one knew much more than anyone else. I took this as my opportunity.
Once I recognized that nothing could stand in my way, I went about studying social media with unrivaled voracity. I played with every social media channel I could get my hands on. I observed how people used it. I tried to predict how behaviors would change. I analyzed every new data set I could find.
I was determined to outwork my competition.
While many looked for the quick win and took the easy route of amassing a large number of Twitter followers and selling social media services to uninformed buyers, I was more deliberate. I didn’t want to cash in today, I wanted to help shape the future. I wrote blog post after blog post. I read thoughtful critiques of each new update to Facebook and Twitter. I wanted to make sure that when a business paid me money for strategy, that I could actually deliver.
Instead of trying to mystify Social Media and make a quick buck, I sought to simplify it. I wanted my clients to understand it.
A Collection of Skills
Along the way I learned a number of other skills. In studying how people make buying decisions online, I learned more about the psychology of sales. I learned about the intricacies of influence, and how changes in language can impact action. In running a business, I had to learn about sales and pitching. These two skills have proven invaluable to the survival and success of my business and my career.
I’ve even learned some things from my personal life, as during the growth of my company, I found myself single again, learning how to date for the first time since 2005. The world around me had changed and many of today’s methods for meeting people resemble the work I do in online marketing.
Who am I?
I am an open book. You can read about my experiences running my company on my day in the life blog. It is real, and I pull no punches.
I’m a late 30’s entrepreneur, living in Philadelphia trying to change the world, one client at a time and one relationship at a time.
I’ve built an incredible network, created mountains of content, and put myself out there for the world to see including the good, the bad, and the ugly.