I’m Jeff Gibbard, a 38-year old guy from Long Island, NY.
I live in Philadelphia with my incredible wife, and I have the honor of serving my team as Chief Brand Officer at From The Future. I’m a professional speaker, a blogger, and a podcaster.
On Linkedin, I’m known as The World’s Most Handsome Social Media & Content Marketing Strategist.
When I was 13, I was 100% SURE that I was destined to become the starting point guard for the NY Knicks. I had literally no doubt in my mind.
By 18, when the scholarship offers from D-1 schools got “lost in the mail,” I pivoted. Besides, I was now sure of something else.
I was going to follow in the footsteps of legendary filmmakers like Stanley Kubrick, Alfred Hitchcock, and Martin Scorsese. I would write the stories and direct the motion pictures that set imaginations on fire and bring audiences to tears.
I completed from my undergraduate program at Temple University and decided to call Philadelphia home. Young, hungry, competitive, and naive, I followed my passions over and over again. Despite setbacks and failures, I continued to push forward and along the way, picked up a unique blend of skills.
Social Media & Strategy
In 2008, I decided to go back to school to get my MBA. It was at this time that Social Media began to emerge as a conversation in board rooms across the globe.
I knew that this new mode of communication was going to be an essential tool for businesses.
I knew this was my opportunity and I was determined to outwork my competition.
Once I recognized that nothing could stand in my way, I went about studying social media with unrivaled voracity. I played with every social media channel I could get my hands on. I observed how people used it. I tried to predict how behaviors would change. I analyzed every new data set I could find.
After graduating and two short stints in Management Consulting and PR, I started a Social Business Agency called True Voice Media.
For 7 years, True Voice Media worked with businesses who sought to meet and engage their customers online in this new space we called Social Media. We designed strategies for marketing, sales, recruiting, and customer service.
While many in my industry looked for the quick win and took the easy route of using their Twitter followers numbers to sell social media services to uninformed buyers, I chose a different path.
I wrote blog post after blog post. I read thoughtful critiques of each new update to Facebook and Twitter. I wanted to make sure that when a business paid me money for strategy I could deliver. Instead of trying to mystify Social Media and make a quick buck, I sought to simplify it. I wanted my clients to understand it. I didn’t want to cash in quick, I wanted to help shape the future.
It was during this period it became clear that while accounting is not my strong suit, I have a natural ability to simplify the complex and solve problems.
Then Social Media Changed
Bots started taking over, organic reach disappeared, politeness and manners went out the window, and all of a sudden I found myself working in advertising. While advertising clearly has a place, I never wanted to be in the business of interruption, but social media had left us little choice.
Year after year, I struggled to get businesses to see the value in investing in the hard work that mattered.
- Why hire someone who is naturally empathetic when you can find someone who can play the latest Facebook algorithm?
- Why listen to your customers, when you can talk at them?
- Why take advantage of the massive opportunity to create a work environment worth talking about unless it generated likes, comments, and shares?
That’s When It Hit Me
The problem isn’t that businesses don’t want to succeed, it’s that they often don’t want to do the hard work as leaders. They don’t want to invest in the foundations that lead to success, like company culture.
They want a silver bullet… and, I’m not here to play that game anymore.
Who Am I?
I’m Jeff Gibbard and I’m among the world’s worst employees but most thoughtful and deliberate leaders.
I have always hated having a boss and I’ve been taking notes on everything they’ve ever done wrong. My dad was a funeral director and he impressed upon me that if I didn’t find work I loved, I might get stuck burying people. So, I followed passion to find work that feeds my soul and I made a promise that I’d never be a bad boss.
I’ve been informally studying leadership since I was a kid, and formally studying it over the last decade.
I’m here to change the way you see your role, no matter where you are in your company. I’m here to use everything I know about building strategies to deconstruct and reconstruct your business for maximum employee engagement and growth.
We can accomplish extraordinary things and we can structure our work environments for both productivity and happiness… and I’m just the guy to do it.