Digital Strategy for Hospitals: Getting the Most Out of Your Marketing Campaigns
On April 14, 2016 in Breezewood PA, I’ll be the Keynote speaker for the HAP 2016 Public Relations Conference. I’ll also be moderating a panel, and running a hands-on workshop.
This conference is “to provide hospital and health system public relations, communications, and/or marketing professionals an opportunity to dive into integrated digital marketing and advertising in health care.”
See the agenda below and the link to register.
Registration & Networking:
8:30 am. – 9:15 a.m.
Katie Byrnes & Justin Shellenberger
9:15 a.m. – 9:30 a.m
The Digital Landscape: Where We’re at Now and Best Practices for Future Success
9:30 a.m. – 11 a.m.
11 a.m. – 11:15 a.m.
Updates on Key HAP Communication Initiatives with Katie Byrnes & Jennifer Collins
11:15 a.m. – 11:45 a.m.
11:45 a.m. – 12:30 p.m.
Panel Discussion: Our Hospital’s Best Digital Campaign
Moderated by Jeff Gibbard, Panelists to be announced
12:30 p.m. – 1:45 p.m.
Developing Strategic Digital Content: A Hands-On Workshop
2 p.m. – 3:30 p.m.
3:30 pm. – 3:45 p.m.
The Hospital & Healthsystem Association of Pennsylvania (HAP) is the leading voice for the health and well-being of Pennsylvanians.
HAP’s member hospitals and health systems provide health services across the continuum of care. They are collectively committed to helping Pennsylvania improve health outcomes and provide cost-effective care.
HAP has strong relationships with state and federal officials and a broad spectrum of stakeholders committed to achieving a healthy Pennsylvania.