I’m the Founder of The Superhero Institute,
a personal and professional development platform
for small businesses, entrepreneurs and freelancers.
That’s where the whole Superhero thing fits in.
“Some people wear a Superhero costume under their suit. I wear a suit under my Superhero costume”
So, what do I mean by my quote above?
We’re used to our Superheroes having their secret identities hidden away, tucked neatly underneath their mild-mannered alter-egos. I’m sure you can easily picture Clark Kent running into a phone booth and emerging as Superman.
This is also the classic model of business.
In business, we’re told that certain formalities are required as the price of admission. We’re told to ditch the jeans and t-shirt for a suit if we want to be taken seriously. We’re reluctant to show off our superpowers for fear of being looked down upon. We’re innately aware of the classic distinction made manifest by phrases like:
“…it’s nothing personal, it’s just business.”
Well, I choose to do things a little differently.
I wear my superhero costume right on the outside, I don’t hide it away behind a mild-mannered alter-ego.
You’ll probably see me wearing bright red sneakers and a Spider-Man shirt. I will not be shy about telling you how good I am at something. I will not shy away from giving you my honest advice. I will not wait to bring out my Superpowers on your behalf, I will be ready to go from our first meeting. I will not keep you at arm’s length but instead, we will very likely become friends through our work together.
Part of wearing my superhero suit on the outside means that I also won’t put my Superhero values and ethics to the side. I care as much about your customers, your employees, and the impact of our work on the world, as I do about making you money. To be clear, I care about all of those things A LOT!
When I say I wear my suit underneath of my superhero costume, it means that underneath all of it is not some comic book geek trying to fake it in business until I make it. Despite my casual appearance and warm informality, I am well-versed in finding solutions for many aspects of your business including your brand, leadership, culture, marketing, and sales. I’m a no-BS business strategist who doesn’t hold back and is completely obsessed with your growth, including personal, professional, and revenue.
I challenge my clients to question any preconceived ideas of what a brilliant business strategist might look like, and instead invite them to focus on the strategies we imagine together.
I’m a Superhero, and you are too. Maybe one day, I’ll get you to wear your suit on the outside too.
